About the speaker
Ruben de Boer is a lead CRO Manager and consultant with over 14 years of experience in data and optimization. At Online Dialogue, Ruben leads the Conversion Managers team, developing team skills and quality as well as setting the team strategy and goals.
In 2019, Ruben founded his company, Conversion Ideas, where he helps people kick start their career in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses and a number of resources.
Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.
Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.
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