Taking an Outcome-Driven Approach

Ruben de Boer explains what it takes to create a testing environment that paves the way for better experimentation organization-wide

Season 3, Episode 4 : Ruben de Boer

About the speaker

Ruben de Boer is a lead CRO Manager and consultant with over 14 years of experience in data and optimization. At Online Dialogue, Ruben leads the Conversion Managers team, developing team skills and quality as well as setting the team strategy and goals.

In 2019, Ruben founded his company, Conversion Ideas, where he helps people kick start their career in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses and a number of resources.

The goal should always be outcome-driven and creating better products for our customers faster to hopefully make a positive impact on their lives.

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