Experience Next NYC 2026 wasn’t just another tech conference – it was the moment a decade of shared history finally converged. While partnerships are often defined by spreadsheets and synergy metrics, this gathering was defined by the emotional core of an alliance that is reshaping our industry. Standing together on stage, it was clear that by joining forces, we are building something much better than we ever could apart.
“Together, we can build something much better than what we can do individually.” – Sparsh Gupta, Co-founder & CEO at VWO AB Tasty.
A Decade of Parallel Growth Comes Full Circle
When the merger between AB Tasty and VWO was first initiated, it signaled a profound shift in the digital experimentation landscape. For years, teams on both sides had worked in parallel, each pushing the other to innovate. Coming together wasn’t just a decision based on logistics, but an emotional milestone for the founders and partners who have poured their hearts into these brands.
At Experience Next NYC, that transition reached a real turning point. The event served as the very first customer meetup since the merger announcement. The atmosphere was defined by excitement and a deep sense of mutual respect.
“It was really cool to look out into the crowd and see people agreeing. They’re going through the same struggles, they totally understand… It’s cool to be amongst other people who love to practice in this optimization space.” – Stacey Wolf-Vig, CRO Manager at Newell Brands.
Seeing engineers, product managers, and success teams from both AB Tasty and VWO laughing, sharing ideas, and collaborating in the same space proved that this merger is not just about combining codebases: it’s about uniting people.
Beyond the Software: The Heart of the Optimization Community
A recurring theme throughout the NYC event was that great optimization can’t happen in a vacuum. A platform is only as strong as the community and support system behind it.
This philosophy is the heartbeat of the newly unified AB Tasty and VWO. We are moving away from the traditional, transactional vendor-client relationship. Our goal is to build genuine, human-to-human connections. When clients partner with us, they aren’t just buying an experimentation tool; they are gaining an extended global family of optimization experts, developers, and strategists dedicated to their growth.
“At AB Tasty VWO, what is really meaningful is to build real relationships with our customers and partners to share ideas and challenges.” – Alix de Sagazan, Co-founder & CRO at AB Tasty VWO.
The NYC gathering showcased this community in action. Clients from diverse industries took the stage to share their real-world struggles, triumphs, and success stories. Attendees quickly realized they were not alone in their optimization challenges. Whether trying to scale regional programs, reduce checkout friction, or run complex server-side experiments, they found a room full of peers eager to listen, validate, and help.
Building Something Better, Together
By combining the greatest minds in the digital experimentation space, the merged company is uniquely positioned to redefine the industry. The combined market offering is, quite simply, extremely powerful.
We are bringing together:
- Comprehensive Experimentation: Merging client-side ease-of-use with advanced, developer-friendly server-side capabilities.
- Deep Personalization: Harnessing behavioral and contextual targeting triggers to help brands deliver ultra-relevant, real-time user experiences.
- Robust Feature Management: Empowering engineering and product teams to deploy progressive rollouts and feature flags safely, minimizing release risks.
- Intelligent Commerce (Recommendations, Merchandising, Search): Driving revenue and discovery through advanced Product Search, Recommendations, and Visual Merchandising.
- Deep Analytics: Uncovering actionable behavioral insights and journey analytics to truly understand the Voice of the Customer.
- Dynamic Engagement: Connecting with users across every touchpoint through integrated Email, SMS, and Push Notifications.
But more than the feature set, the merger represents a commitment to putting the “user first”. By combining our resources, we can innovate faster, resolve pain points quicker, and provide our customers with an unparalleled support ecosystem.
Looking Ahead: The Journey Continues
Experience Next NYC 2026 was more than just a customer conference; it was a celebration of a new era. The energy in the room made it clear that the future of CRO is not about standing alone – it’s about hand-in-hand collaboration.
We are incredibly grateful to our customers, partners, and team members who have embraced this transition with open arms and open hearts. Together, we are stepping into a future where technology and humanity meet to build extraordinary digital experiences. The old competition has transformed into a unified journey; we are moving forward hand-in-hand.
Ready to go further, together?
FAQs
Still have questions about AB Tasty’s Experience Talks? Here are the answers you need.
What are Experience Talks?
AB Tasty’s Experience Talks is an annual event where we gather our clients together to showcase their progress in the world of optimization. It also serves as a chance for networking opportunities and for everyone partnered with AB Tasty to meet face to face.
What’s the difference between Experience Talks and Experience Next?
Experience Talks refer to congregating with our local, French clients an community to discuss peer learnings and real world insights. On the other hand, Experience Next is the international version of this event, with editions held in cities like London and New York. This draws in clients from all over the world to discuss global customer experience strategies.
When are the next Experience Talks/Experience Next events?
The next AB Tasty Experience Next event will be held in London on June 3rd, 2026.
About the Author
Stephanie Safdie
Stephanie Safdie holds a bachelor’s degree in English Language and Literature from the University of Maryland, specializing in multimedia studies. She has worked as a social media video creator, freelance copywriter, SEO copywriter at Greenly climate tech, and runs a travel blog Destination Dreamer Diaries.
