Experimentation
tools comparison

If you’re serious about making data driven decisions, running A/B tests is a no brainer and choosing an A/B testing tool is often the starting point of your optimization program.

But there are many platforms available on the market and shopping for the best A/B testing software may sound overwhelming. How should you choose between vendors like AB Tasty, Optimizely, VWO, Google Optimize, Maxymiser, Adobe Target and many more?

Plus, these tools aren’t limited to running A/B tests, split tests or multivariate tests. They all, to some extent, offer personalization features to adapt your website, content and messages to specific audience segments. The line between A/B testing tools and Personalization platforms is getting blurry, which means you have even more alternatives to evaluate, like Qubit, Dynamic Yield, Monetate and others. Some of them also provide you with feature flag management capabilities like on/off toggles and progressive deployment.

Key features to look for when selecting an A/B testing software

How do these players stack up when it comes to this feature list? We won’t go through a comprehensive comparison of all these A/B testing tools: each has its own focus and answers specific needs. Also, each targets a specific client tier (Enterprise, Small and Midsize Business – SMB) and therefore has different price points and pricing plans.  For A/B testing software reviews, visit TrustRadius or G2 Crowd.

Besides, criteria highly dependent on your company should be taken into account, like your maturity level, previous experiences with other software, technical expertise or access to IT resources, budget, team organization, etc.

Our comparison of Experimentation tools

Experiment Software Comparison

AB Tasty
AB Tasty
Optimizely
Optimizely
VWO
VWO
Dynamic Yield
Dynamic Yield
Monetate
Monetate
Insider
Insider
VWO
Kameleoon
Google Optimize
Google Optimize

Services

Follow the sun support
Local and dedicated consultants

Experiments

Client-Side A/B Testing
Server-Side Testing
Split Testing
Multivariate Testing
Multi-Armed Bandit Allocation
QA Mode and Preview
WYSIWYG Editor
Code Editor

Personalization

Audience Creation and Management
Audience Templates
Campaign Prioritization

Feature Flag Management

Widget Library

Targeting Engine

Browsing Behaviour
Purchase Behaviour
Content Interest
Engagement Level or Likelyhood to Purchase
DMP, CRM, CDP Connectors

Reporting

Filters
Confidence Interval
Transactional Data

Insights

NPS
Session Recording
Heatmaps
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