Article

3min read

Introducing AB Tasty’s New Navigation

At AB Tasty, we love to help you improve your customers’ experiences – and we are here to do the same for you on the AB Tasty platform! We’re constantly gathering feedback from our users, and next month, you’ll see us roll out our new navigation based on that feedback.

We’re doing this for a few reasons:

  1. We want to give you the best – and that means further improving the quality of your experience on the platform. 💖
  2. We want you to be able to find exactly what you need, when you need it – which means improving the organization of information, classifying your favorite (and new!) features in an easy-to-navigate way. 🕵️
  3. We want you to have the most intuitive experience possible – by providing you with better guidance from the first time you log in and get you from A to B as quick as can be. 🗺

What does that mean for you?

We’ll guide you through the updates in the coming weeks, but here’s a sneak peek of what to expect:

  1. Better visibility with a new sidebar navigation, allowing you to easily access any area of the platform with a single click – and collapse it for more workspace.

    • We’ve gotten rid of the hamburger menu in favor of giving you more control over where you want to go within the platform – whether it be Tests, Personalization, Audience, Analysis, or ROI – plus a login button to take you directly to Flagship, our feature management solution. 🧭
  1. Improved access to Settings, reorganized to match our customers’ most-used options.
    • We’ve designed a sleeker look, consolidating settings menu for a cleaner appearance and easier navigation. 💅
  2. New header to accompany you through every step of the workflow, from campaign creation to reporting, giving you a better bird’s eye view of a campaign’s status.

    • Your step-by-step buttons will remain exactly where they are, but the header will shift to make everything more easily visible to you – including an editable campaign name, status, and reporting, right alongside the tag and account info. 👀

We hope these exciting changes make a big impact on how you use AB Tasty! 💥

We know you might have questions as you go through the new navigation, and we are here to help! We also know you might have feedback – about the new design and beyond – and we invite you, as always, to share it with us on our Canny board, accessible via this link.

See you on the new navigation soon!

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Article

3min read

Using a Deep Understanding of User Journeys through Heap to Fuel Optimization in AB Tasty

We’ve spent the past couple of months at AB Tasty developing our product integrations with the leading Product Analytics providers. In this post, I’m excited to highlight Heap. Not only does Heap feature my favorite color (dark purple) in its branding, it offers its users an unbridled view for product managers and marketers to see how their customers engage with and move through digital journeys.

We think that’s quite a feat, and we want to showcase how our customers can create actionable programs to capitalize on the insights provided by Heap.

Without having a full understanding of your basic user journey and the various offshoots that customers may take along the way, marketers and product teams are forced to guess or rely on qualitative feedback to improve, optimize, or build on digital experiences.

Evolution, rapid iteration, and growth begins with understanding precisely how your users behave and why.

You need to have a clear picture of your user experience to understand their frictional moments and have the ability to quickly and efficiently test different hypotheses and action plans to find the best way to resolve those pain points.

On the other hand, while experimenting to identify potential solutions, you need to have insights into their impacts and how they resolve a frictional experience.

Measure everything along the customer journey with Heap. Plan actions and set up experimentation and personalization campaigns to optimize your user experience with AB Tasty then analyze the results of your campaigns.

Allow me to take you through an example, which may hit home for many readers. I know it hits home with me, personally, although I am a proud member of #teamhotleads scrapping for the coveted demo request as opposed to shopping cart conversions. Anyway…

The journey starts with Heap. Within the Heap platform, you can track all aspects of your users’ digital experiences, identify critical drop-off points in the clickstream that prevent conversions while identifying ways to simplify and clarify steps for customers.

Maybe you have a snazzy new checkout page that has increased your purchase rate. How can you be sure you’re funneling the maximum amount of traffic to that snazzy new page to reach your full purchase potential? Enter Heap.

Use your Heap platform to pin-point exact moments in your users’ journeys that result in drop-offs or, spinning it as a positive, as we like to do, “areas for improvement.” Once you’re able to identify these less-than-optimal moments in the journey within Heap, you need to formulate a game plan to take action to improve your traffic flow to your snazzy new checkout page. How? Enter AB Tasty.

Within AB Tasty you can craft experimentation programs ranging from changing your button colors to targeting hyper-specialized segments of visitors with powerful personalization campaigns. Using your experimentation results, create optimization roadmaps that allow you a path to realizing your full traffic potential on that checkout page that you spent so much time developing.

Formulate hypotheses and create an action plan, then conduct precise personalization and experimentation campaigns with real-time and retroactive data with the AB Tasty optimization platform. Once you’ve taken action, you can measure the impact and track the success in the Heap platform.

This seems pretty tactical, right? Let’s take it up a few levels to understand where this can provide strategic value.

Running ad hoc experiments can sometimes yield surprising and valuable improvements in certain metrics. An experimentation roadmap can bring you even more impact to those improvements.

By focusing your experiments on targeted points within the customer journey and building a roadmap of your experimentation plan, you can achieve compounding improvements to your customer experience, and, as a result, your revenue goals.

To learn more about how to set up your AB Tasty campaign data with Heap, check out our knowledge base article.