Conrad: Do product videos really increase conversion rates?

Electronics are often highly technical products and buyers generally require a certain amount of information before they placing an order. Conversely, too much information is very likely to distract visitors.

So, how should you display technical features without shifting too much focus from the conversion?

Product information can be provided in many different ways and at varying cost. Videos, for example, are usually rather expensive – but are they really worth the investment and do they really increase conversion rates?