We’ve been working with clients in the digital publishing and media industry for years now. Through this work and through the countless conversations we’ve had with our clients, one thing has become abundantly clear: the industry is in a state of flux. (Not that we need to tell you that…)
Over are the days when having an all-star team of journalists and a constant flow of riveting story ideas ensured fiscal success for your organization. Today, the short attention span of online audiences combined with the ever-changing search engine algorithms means digital publishers must experiment and test numerous elements of their website in order to stay relevant and to properly understand their readers’ preferences and behavior.
It’s not enough to simply measure click rates, page views, or the length of time spent on a page.
No, no, in order to accurately define your content strategy, increase subscription rates, and secure advertisement funding, you must know how to truly understand and leverage your data.
That’s where we come in.
Here at AB Tasty, we are a team of data scientists and experimentation geeks. We test everything. It’s our passion; at the core of everything we do. Over the years, we’ve worked with hundreds of brands and companies around the world, facilitating testing of nearly every element of digital publishing and media websites.
Through lessons from this work and using case studies from real media clients we’ve worked with, we’ve compiled a list of three simple test ideas for you to try in order to overcome common problems facing the media industry.