RetailMeNot recovers investment in AB Tasty after 1st test

How to highlight a specific area to encourage user interaction

RetailMeNot operates the world’s largest marketplace for digital offers. With more than 600,000 coupons and offers for 70,000 retailers, the company helps merchants and brands connect with millions of active shoppers anytime, anywhere to drive engagement and sales.

Challenge

RetailMeNot operates a commissioned-based business model for the sales it helps generate. As a vital business partner for thousands of retail brands, RetailMeNot drives qualified traffic towards partner websites. Audience engagement indicators, such as bounce rate or the number of interactions (visits to discount code pages), are consequently principal KPIs for the company.

Hypothesis

Following various Test & Learn cycles across their international domains, Ma Reduc gained a thorough understanding of their audience and began deploying best practice optimization strategies to be implemented. Subsequently, these strategies were tested locally for cultural preference. As a result, it was identified that the merchant pages required to redesign, together with optimizing content organization and more prominent display of partner brands. The dynamic display was implemented to shift focus to promotional codes and to encourage user interaction.

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