Better experiences with insights

In-depth user insights let you quickly understand any point of friction on your digital assets, helping you improve the overall customer experience.

Understand your visitor's behavior

Put yourself in your visitors’ shoes. Session recording enables you to video record anonymized visitor interaction. Watch mouse movements and clicks in real-time. Video feedback often shows where there is room for improvement: bugs, friction, navigation, blindness, etc.

Heatmaps

Find out which elements of your site are particularly active, and gain valuable behavioral insights on each variation associated with your experiment. Understanding how to improve the zoning and what your user expects.

NPS surveys

Gauge your customers' sentiments about your brand with AB Tasty’s Net Promoter Score (NPS) survey. Qualitative and quantitative feedback from audiences on your digital assets allows you to optimize your message or strategy, based on real time data.

Pageflow analysis

Does a promotional banner really drive more traffic to discounted products than the original page? Our unique pageflow tool offers an overview of the funnel and helps you understand where visitors go after seeing a specific variation. A visual deep dive into your analytics.