Decoding Online Shopping: Fashion Consumer Trends for 2025

Online apparel shopping has never been bigger and yet it has no sign of slowing down.

By 2030, the market value of the e-commerce apparel industry is expected to hit 1.6 trillion USD – a steady increase from its projected market value in 2025 of 883.1 billion USD. Driven by both convenience and a never-ending stream of brands competing in the space, it’s no surprise that fashion e-commerce dominates the online shopping world.

But shopping online for apparel can be equal parts exciting and exhausting. The online shopping experience is often plagued with questions about quality, authenticity, sizing, and more. How do fashion brands break through all that noise and deliver a better experience?

It starts with understanding today’s consumer.

In this report, we will discuss industry insights tailored to fashion and apparel brands including where consumers get inspiration for new purchases, what leads them to abandon their cart or make a purchase, what types of product recommendations are the most helpful, and much more.

What’s inside this e-book?

Influences: What brings consumers to click “add to cart”?
Inspiration: Where does the shopping journey begin?
Frustrations: What causes consumers to abandon their order at checkout?
Personalization: How can fashion brands make their digital experiences stand out?