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PureGym’s Testing Routine for Digital Gains

+3.4% conversion rate

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Case Study

PureGym’s Testing Routine for Digital Gains

Article
6min read

Travel on the Go: Mobile Experience Lessons That Build Consumer Confidence

John Hughes

John Hughes

Nov 12, 2025

Case Study

David Jones accelerates digital transformation with AB Tasty’s experimentation and personalization solutions

81%
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Article
5min read

Diving into Experimentation: How On The Beach Perfected Personalized Messaging 

John Hughes

John Hughes

Nov 4, 2025

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Live from Accu Stadium: Scoring Big with Experimentation in E-Commerce

November 26, 2025

🇬🇧 11 AM GMT

L. Jagger
M. Maidment
M. Tunney
Article
7min read

From Lookers to Bookers: The Small Tests Fueling Hotel Growth

John Hughes

John Hughes

Oct 28, 2025

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Travel Essentials Kit: 10 Optimization Ideas for Travel and Hospitality brands

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Decoding Online Shopping: Consumer Trends for E-commerce in 2025

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Decoding Online Shopping: Cosmetics Consumer Trends for 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

Podcast
Season 5 Episode 1

Luxury’s Secret Weapon | Anaïs Levy

Podcast
Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

Podcast
Season 4 Episode 3

The Past, Present, and Future of Experimentation | Bhavik Patel

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