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6min read

Minimal Detectable Effect: The Essential Ally for Your A/B Tests

Hubert Wassner

Hubert Wassner

May 6, 2025

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Article
6min read

Minimal Detectable Effect: The Essential Ally for Your A/B Tests

Hubert Wassner

Hubert Wassner

May 6, 2025

Article
2min read

How We Made AB Tasty’s Feature Experimentation SDK OpenFeature-Compatible — And Even Easier to Adopt

Julie Dumont

Julie Dumont

Apr 30, 2025

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Optimizing Digital Experiences: Strategies from AB Tasty & Contentsquare

May 21, 2025

2:00 pm EST

J. Hughes
E. Wells
Article
7min read

Understanding the Impact of Tariffs on E-Commerce Pricing Elasticity

Edoardo Aliprandi

Edoardo Aliprandi

Apr 15, 2025

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Mastering the User Journey Through A/B Testing

M. Kate Cash
J. Levis
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Decoding Online Shopping: Cosmetics Consumer Trends for 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

Podcast
Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

Podcast
Season 4 Episode 3

The Past, Present, and Future of Experimentation | Bhavik Patel

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Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

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