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AB Tasty Named in the Forrester EOP Wave as a Contender

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Oh yes, we’ve got good vibrations to share! 

Forrester released their Q4 2020 Experience Optimization Platforms (EOP) Wave this week, and we’re thrilled to announce that AB Tasty was categorized as a contender! 

For almost a decade, we at AB Tasty have been striving to offer our customers the ability to innovate at the pace of their ideas. Whether you sit on the marketing team, product team or somewhere in between, our mission has been to bring you the tools you need to create brand and product experiences that delight your customers and improve your business metrics.

When it comes to the strategy category in the Forrester evaluation, AB Tasty ranked third. We scored a 3.0/5.0 in the online testing techniques criterion, and received the highest possible score in the partner ecosystem criterion, to name only a few factors. We believe the EOP Wave made it clear that AB Tasty is a ‘strong option’. We can’t argue with that!

“AB Tasty sets itself apart with its ability to execute tests across multiple types of touchpoints and the range of techniques it can employ. Further, the platform appeals to both business and technical users with its campaign management capabilities and by offering client-side and server-side versions…if you’re interested in image optimization, built-in session recording, and feature optimization capabilities (all available in both the client and server-side offerings), AB Tasty is a strong option.” – The Forrester Wave ™ : Experience Optimization Platforms, Q4 2020

However, as we know, our work is never done. The market is constantly evolving, and we want to be one step ahead, offering today what our customers will need tomorrow. 

We’re thrilled to be named a contender in this Wave, but we’ve got our sights set on the next, even bigger swell. For the new year, we’re planning to double down on our Flagship platform, and bring even more sophisticated capabilities to our clients.

To our clients, we want to say thank you for your support in getting us this far – it’s thanks to your feedback, business and inspiration that we’ve become a global company with over 900 awesome customers. To our amazing AB Tasty family, your hard work has paid off, and we’re looking forward to continuing to build on our exceptional progress, together.

You can access the full Forrester EOP Wave report here, or get a personalized demo of AB Tasty here!

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