A/B Tasty raises 1.1 million Euro and steps up expansion in Europe

A/B Tasty, France’s number one provider of A/B testing (marketing tests), was launched in 2011 and has since evolved through self-financed organic growth. The company has already attained 27 experts and more than 240 clients, among them several major accounts such as Cdiscount and Bouygues Telecom.  As of today, it has raised 1.1 million Euros through two investment funds, XAnge and Kima Ventures, with the goal of stepping up its expansion in Europe, namely in Germany, Great Britain, Italy, and Spain.

1.1 million Euros to expand technological and human resources

This fundraising will allow A/B Tasty to step up its R&D investments in disruptive innovations. The objective is to anticipate fluctuations in the market whilst having already offered our clients tools that are unique on today’s market, such as multivariate tests, multi-page and split tests, segmentation and targeting, content personalization, and integration with third party tools. Additionally, the company is strengthening its presence on several mature or maturing European markets including Germany, Great Britain, Italy, and Spain. To realize these goals, A/B Tasty plans to recruit new experts in marketing, computing, and commercial engineering, increasing its workforce from 22 to 50 employees by the end of 2015.

A/B Tasty, the number one provider of A/B testing on the French market*

Conversion optimization is a major issue for every player in e-commerce, and A/B testing remains one of the most effective tools for achieving it. A/B Tasty offers specialist solutions for measuring and improving online performance to boost sales and conversion rates. Simple to use thanks to an intuitive page editor, A/B Tasty is acclaimed by major accounts such as Cdiscount, Boulanger, Pierre & Vacances, But, Bouygues Telecom, and France Télévisions.

* Converteo, a consulting firm specialising in the improvement of e-business performance, twice a year publishes its barometer of tools for web analysis, including testing tools. According to this barometer, A/B Tasty is at the top of the list of A/B testing providers on the French market, with a 42% market share.

About A/B Tasty

A/B Tasty was founded in 2011 by specialists in measuring and improving online performance. The company, with its team of 27 experts, offers solutions for energising sales and conversion rates. Simple to use thanks to its intuitive page editor, A/B Tasty is acclaimed by major accounts such as Cdiscount, Boulanger, Pierre & Vacances, But, Bouygues Telecom, and France Télévisions.

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