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AB Tasty raises €5 million to give marketers predictive segmentation

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Press Release – February 29, 2016

AB Tasty, leader in A/B-testing and personalisation of user experience solutions secures 5 million euros in venture funding led by Omnes Capital, together with its historical investors Xange Private Equity and Kima Ventures. AB Tasty will also be supported by Bpifrance in the financing of its innovation programme. The Series A funding will allow the company to invest in R&D and harness innovation whilst consolidating its international presence and expertise in mobile.

AB Tasty aims to democratise predictive optimization

The company seeks to simplify access to new methods of automating conversion optimization. The activities range from predictive segmentation – identifying audience segments to address priority – to optimised messaging to personalise the user experience and increase conversion rates. AB Tasty aims to “simplify predictive and make it accessible for everybody, not only for data scientists”, says Rémi Aubert, co-founder of AB Tasty.

Founded in 2011 by Alix de Sagazan and Rémi Aubert, AB Tasty is made up of 65 employees and generates growth of 100 percent per year. It is counted among the 48 most innovative companies by French Tech and is accredited with Bpifrance Excellence. Among its 350 Enterprise clients are Cdiscount, Showroomprivé, Carrefour, Zoopla, AXA, and iTV.

“With a three-figure annual growth rate from conception, a workforce that doubles annually and noteworthy investment in R&D to maintain our advance in technology, we have the ambition to reinforce our leadership in innovation and to become an international provider that counts”, underlines Alix de Sagazan, co-founder of AB Tasty.

AB Tasty clients benefit from the latest innovations in predictive algorithms and machine learning. The company relies on a team of data scientists who for years have been bringing numerous R&D projects to life for many ecommerce, media and lead generation clients.

Machine learning allows us to raise the profitability of optimization campaigns by 30%. We target a 75% improvement when using predictive segmentation to customise messages to each visitor” explains Rémi Aubert, co-founder at AB Tasty.


“We are delighted to support Alix and Rémi in the development of AB Tasty. From our first exchange, we found them to be an extremely ambitious and complementary duo. The company’s technological strengths, substantial client base together with its solid growth have been decisive in investing in the venture. Omnes Capital will provide AB Tasty with its experience and resources in international expansion”, says Xavier Brunaud, Investment Manager – Venture Capital, Omnes Capital.


About AB Tasty

Founded by Alix de Sagazan and Rémi Aubert, AB Tasty is a SaaS solution that helps data-driven marketers ease the process of A/B testing, personalisation and re-engagement. AB Tasty offers a full range of solutions to boost conversion rates. The software facilitates data-driven decision-making through A/B and multivariate testing, helps to engage users with on-site remarketing, predictive marketing tools, and to personalise web content and user-experience. With the sharp rise of m-commerce, AB Tasty is designed to handle cross-device tests (available on websites, mobiles and applications). Represented by 65 employees across offices in Paris, London, Cologne, Madrid and Sydney, AB Tasty is utilised by more than 350 enterprise clients and to 3 billion visitors worldwide.

About Omnes Capital

Omnes Capital is a major player in private equity and infrastructure. With €2.1 billion in assets under management, Omnes capital provides companies with the capital needed to finance their growth and with key expertise in a number of areas: Buyout & Growth Capital, Private Debt, Venture Capital, Renewable Energy, Co-Investment, Secondary Funds of Funds. Omnes Capital was a subsidiary of Crédit Agricole until March 2012. The firm is now owned by its employees. Omnes Capital is a signatory to the United Nations Principles for Responsible Investment (PRI).

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