Optimize your customers' experience with AB Tasty

Optimize every step of your customer's e-commerce journey to build better experiences.

Craft a unique experience to attract and retain digital customers by leveraging experimentation and personalization with one optimization platform.

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Trusted by 1,100+ awesome brands around the world

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Continue optimizing your digital experiences
with our best-in-class experience optimization platform.

Build better customer experiences

From advanced low-code to all code, create unlimited A/B tests with our user-friendly experimentation suite.

Create seamless A/B, mulitvariate or split tests with fully customizable widgets, a visual editor, and drag and drop elements.

Leverage powerful AI and data-driven segmentation to create granular personalized experiences with ease.

Put your ideas to the test with risk-free deployments, collaborate with your product and engineering teams, and launch server-side tests from a single platform.

Benefit from a global support team of optimization experts ready to help.

Our seasoned optimization experts will guide you from step one to launch and provide ongoing guidance on your experimentation roadmap.

As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.

Switching tools doesn't need to be daunting. Feel at ease with dedicated Customer Success Management and Technical Sales Engineering teams ready to help your business succeed.

Leading companies trust AB Tasty

Decathlon increases 2.4% on transactions by adding a simple line of social proof

With this widget, they achieved 1.5% more clicks on the "add to cart" button.

Optimize your product pages with widgets.

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Use of the Barnum effect to increase conversions

Sephora increases total transactions by 16% with a banner for their loyalty card holders

By presenting a discount banner visible only to their targeted audience, Sephora increased their overall revenue.

Make your loyal customers feel special

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MeUndies lifts
transactions +9.98%
with Promo Banner

No matter the user's entry point
to the website, there were 10% more clicks on the "add to bag" option.

Want to get similar results on your site?

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Make AB Tasty
your optimize solution!

Continue optimizing your digital experiences with
our best-in-class experience optimization platform.

Build better customer experiences

From advanced low-code to all code, create unlimited A/B tests with our user-friendly experimentation suite.

Benefit from a global support team of optimization experts ready to help.

Leading companies trust AB Tasty​

Leading companies trust AB Tasty