2024 Experience Optimization Trends

As we start a new year, new trends have been taking shape in the world of digital experience optimization. Do you know which hot topics are shaping digital customer experience in 2024?

Join AB Tasty and our solutions partner, fifty-five, global martech consultancy, as we dive into the top trends in experience optimization for 2024.

In this presentation, we’ll cover:

  1. Hyper-Personalization & Connected Commerce: There is a growing need for businesses to provide hyper-personalized experiences seamlessly across all touchpoints.
  2. AI-Powered Content Generation: The use of generative AI for content creation and personalization is expected to significantly impact digital marketing and customer engagement in 2024.
  3. Digital Engagement Redefined: Customer expectations for digital engagement are continuously growing, leading to new definitions and standards of customer-brand interaction.
  4. Unified Interaction-Centric Platform: Companies are focusing on integrating digital customer experience into a unified platform to ensure harmonious and connected customer touchpoints across websites, mobile apps, and contact centers.
  5. Proactive and Personalized Experiences: Businesses are leveraging data and AI to deliver proactive, personalized touchpoints throughout the customer journey, aiming to understand, predict, and deliver exceptional experiences.

Save your seat today!


Rodolphe Dougoud
Project Lead , fifty-five
John Hughes
Senior Partner Marketing Manager, , AB Tasty