CASE STUDY

AB Tasty Client Success Stories – Beauty

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Beauty is in the eye of the beholder. 

 

Which means beauty brands need to get personal. This is an industry of self-care and confidence-boosting, and a generic approach will instantly feel inauthentic to visitors. You need to be meticulous when crafting user experiences, understanding how navigation headers, promotional banners, and even account creation can make or break a conversion. We help beauty brands understand their unique target audience and create customer experiences that put the brand’s best face forward. 

Continuous deployment in a platform

We're bringing experience optimization to product and tech teams with a brand-new, standalone platform.