So, you’re thinking of building a Conversion Rate Optimization team? Or scaling up what you already have? Perfect – you’re on your first step towards more revenue and better customer experiences.
Now, the hard part: how should you structure your team? There’s more than one model out there, and you’ll want to be sure to get off on the right foot. That’s why we interviewed CRO experts and our very own Customer Success team to provide a framework for building, scaling or reinventing your CRO Team.
What you’ll learn
- What to do when you’re just starting out
- Pros and cons of each of the four major CRO models
- What experts have to say on the subject