CASE STUDY

Conrad: Do product videos really increase conversion rates?





Talking about electronics can get technical. While consumers want to make an informed purchase, too much information can cause them to tune out or become lost in the industry jargon. It’s important to be informative while still being accessible. So how do you strike the right balance?

Videos are an engaging way to convey complicated concepts quickly. But are they really more worthwhile than other forms of content? That’s what Conrad wanted to find out. 

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