VIDEO

How Hanna Andersson is Experimenting its Way to Higher Lifetime Value ​

Discover how clothing brand Hanna Andersson used AB Tasty to increase purchase rate by 22% thanks to a product image A/B test.

Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
  • Feature flags
  • Progressive rollout
    KPI triggered rollbacks
  • Server-side experimentation
  • Server-side personalization
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+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
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