How Bonobos Works Cross-Functionally to Create Winning Customer Experiences

Watch AB Tasty and Mitch Hussey, Product Manager at Bonobos on how to use cross-functional experimentation to improve your digital experience.

In this webinar, you’ll learn:

  • How to prioritize and roadmap experiments that will have the biggest impact on your customer experience.
  • How to define roles and responsibilities for a cross-functional team so that everyone is aligned on goals and expectations.
  • How to measure the impact of experiments on the customer experience, revenue, and product functionality.

You’ll also get a behind-the-scenes look at three real-world experiments that Bonobos has run, and learn how to apply these insights to your own business.

This webinar is for you if you’re interested in:

  • Improving your digital experience
  • Learning how to use experimentation to drive results
  • Getting insights from a leading retailer


Mary Kate Cash
Head of Growth Marketing, North America, AB Tasty
Mitch Hussey
Product Manager, Bonobos