VIDEO

Adrian Kingwell, CEO of Mezzo Labs, interviews Alix de Sagazan, Co-Founder and CEO of AB Tasty, on the state of CX Optimisation in 2020

Adrian Kingwell, CEO of Mezzo Labs, interviews Alix de Sagazan, Co-Founder and CEO of AB Tasty, on the state of CX Optimisation in 2020.

What we’ll cover:

  • The history of AB Tasty and the shift from CRO to CXO
  • How will AI impact technology and teams in the future?
  • Will increased privacy regulations put the breaks on personalisation as we know it?
  • What’s driving the move to server-side experimentation?
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  • Feature flags
  • Progressive rollout
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  • Server-side experimentation
  • Server-side personalization
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  • Full featured experimentation platform
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  • Feature toggling and progressive rollout
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