Iterating on AB Tests with Flannels: From Hypothesis to Continuous Improvement
About 40 – 50% of all experiments at Flannels are iterations of one another. Why?
Tune in for this live webinar on 16th April at 10am BST / 11am CET as Flannels, User Conversion, and AB Tasty demonstrate how AB testing is used at Flannels, the luxury UK multi-brand retailer with over 40 stores.
Specifically, how experiments are iterated on, why, and how, gains from iteration can far outweigh those in a simple A/B split.