Iterating on AB Tests with Flannels


Watch On-Demand

Iterating on AB Tests with Flannels: From Hypothesis to Continuous Improvement

About 40 – 50% of all experiments at Flannels are iterations of one another. Why?

Tune in for this live webinar on 16th April at 10am BST / 11am CET as Flannels, User Conversion, and AB Tasty demonstrate how AB testing is used at Flannels, the luxury UK multi-brand retailer with over 40 stores.

Specifically, how experiments are iterated on, why, and how, gains from iteration can far outweigh those in a simple A/B split.

Can’t make the live event? Register anyway to receive on-demand access to the recording.


  • David Mannheim
    Founder and Optimisation Consultant
    User Conversion
  • Amit Rajyaguru
    eCommerce Manager
  • Hamish Bones
    Senior Business Development Manager
    AB Tasty
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