Lead generation is often one of the biggest priorities for marketers, but it can also be their biggest challenge. According to Klipfolio, an average of 2.4% of visitors make the jump to convert. So how can you boost this number?
Experimentation is the answer. Testing and discovering what works best to encourage your audience to engage is an essential part of building customer-centric, lead-generating digital experiences.
To help you get started turning passive visitors into qualified leads, we gathered 8 experience optimization test ideas from AB Tasty clients that you can use to boost conversions and drive better engagement with your audience.
Don’t miss out on potential leads!
Download your copy of “The Lead Gen Playbook” now.