Leveraging Experimentation To Elevate Your Testing Program

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Research-led insights to boost your testing strategy

We teamed up with Speero for this webinar + Q&A. We shared the latest research from Speero’s Experimentation Benchmark which found three core factors holding back companies from improving their testing practices. We discussed the reasons behind these findings and what you can practically do to improve your testing program. 

We spoke about three main topics from the research: 
  • How businesses can use multiple sources of data to inform experiments
  • How to prioritize hypotheses objectively
  • What important program metrics you should be tracking 

Speakers

  • Haley Carpenter
    Senior CX Strategist
    Speero
  • Thomas Lawson
    Head of New Business UK
    AB Tasty
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