Media Whitepaper: Get the Most Out of Testing and Personalization

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Learn how to improve user experience and increase revenue on media websites through testing and personalization.

Media websites have their own unique challenges and KPIs that are specific to their business model.

Whether the primary goal is to have visitors purchase a subscription or to increase page views and therefore advertising revenue, here are some great insights and tips on how to implement a successful testing and personalization strategy.

Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
average order value
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