The Ultimate Lead Gen Playbook for SaaS

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When it comes to optimizing the buyer journey throughout your website, experimentation and personalization are essential. This is a selection of three optimization campaigns we ran, how they turned out, and why we did them.


How can you create better experiences that will convert more and, ultimately, increase revenue? While many B2B professionals base their strategies on assumptions and hunches, only a data-driven approach and cold hard numbers can verify if a certain wording, CTA or page design is working.

In this industry report, you’ll learn

The key moments when generating leads in the B2B space

Why only a data-driven approach can verify if an experiment is working

The best areas to start an experimentation or personalization campaign to identify what will work best for your audience

Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
average order value
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