As you become more familiar with the issues surrounding customer experience optimization, you’ll probably be itching to do more.
If you think you can only test surface-level modifications with your current A/B testing solution, you’ll be pleasantly surprised by all of the new options at your disposal with Server-side Testing.
We’ve listed a few inspirational examples in this e-book, but the possibilities are endless.
Implement more sophisticated tests that deal with your product or service’s features
Introduce new components to your optimization strategies, while still following your business rules
Involve more internal teams – for example, your product or merchandising team
A server-side approach opens up more avenues for testing and increases your level of flexibility, allowing you to test whatever hypothesis you have on any device.