10 Examples of Server-Side Tests That You Can’t Do Client-Side

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As you become more familiar with the issues surrounding customer experience optimization, you’ll probably be itching to do more.

If you think you can only test surface-level modifications with your current A/B testing solution, you’ll be amazed by the new possibilities server-side offers.


We’ve listed 10 inspirational examples in this e-book, but the possibilities are endless.

  • Implement more sophisticated tests that deal with your product or service’s features
  • Introduce new components to your optimization strategies, while still adhering to your business rules
  • Get internal teams involved, such as product or merchandising

A server-side approach opens up more avenues for testing and increases your level of flexibility, allowing you to test whatever hypothesis you have on any device.

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