As you become more familiar with the issues surrounding customer experience optimization, you’ll probably be itching to do more.
If you think you can only test surface-level modifications with your current A/B testing solution, you’ll be amazed by the new possibilities server-side offers.
DISCOVER YOUR NEW POWERS
We’ve listed 10 inspirational examples in this e-book, but the possibilities are endless.
- Implement more sophisticated tests that deal with your product or service’s features
- Introduce new components to your optimization strategies, while still adhering to your business rules
- Get internal teams involved, such as product or merchandising
A server-side approach opens up more avenues for testing and increases your level of flexibility, allowing you to test whatever hypothesis you have on any device.