10 Examples of Server-Side Tests that You Can’t Do With a Client-Side Solution

As you become more familiar with the issues surrounding customer experience optimization, you’ll probably be itching to do more. If you think you can only test surface-level modifications with your current A/B testing solution, you’ll be pleasantly surprised by all of the new options at your disposal with Server-side Testing. We’ve listed a few inspirational examples in this ebook, but the possibilities are endless.

• Implement more sophisticated tests that deal with your product or service’s features

• Introduce new components to your optimization strategies, while still following your business rules

• Involve more internal teams – for example, your product or merchandising team

A server-side approach opens up more avenues for testing and increases your level of flexibility, allowing you to test whatever hypothesis you have on any device.