The Data Behind Personalization


Watch On-Demand

Learning from customer feedback and improving their experience accordingly is core to building brand experience. However, 60% of companies struggle to effectively measure and attribute the impact of their campaigns.

Understanding the data behind segmentation and personalization is key to understanding the efficacy of your campaigns. Users are increasingly expecting curated, 1-1 experiences, and brands that are able to deliver those experiences are better able to develop deeper, lasting relationships with their customers. What more could a brand want in today’s retention economy?

Register today to save your seat.


  • Stan Ferrer
    Data Scientist
    Making Science
  • Janie Espinoza
    Conversion Rate Optimization Strategist
    Making Science
  • Mary Kate Cash
    Head of Partner Marketing, North America
    AB Tasty
Interested? Spread the love on social media!
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
average order value
Trusted by
Request a demo