The Data Behind Personalization

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Learning from customer feedback and improving their experience accordingly is core to building brand experience. However, 60% of companies struggle to effectively measure and attribute the impact of their campaigns.

Understanding the data behind segmentation and personalization is key to understanding the efficacy of your campaigns. Users are increasingly expecting curated, 1-1 experiences, and brands that are able to deliver those experiences are better able to develop deeper, lasting relationships with their customers. What more could a brand want in today’s retention economy?

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Speakers

  • Stan Ferrer
    Data Scientist
    Making Science
  • Janie Espinoza
    Conversion Rate Optimization Strategist
    Making Science
  • Mary Kate Cash
    Head of Partner Marketing, North America
    AB Tasty
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