EBOOK

Understanding the Future of E-Commerce Personalization

Download your copy

Introduction

Website personalization has become wide spread throughout the internet. But what type of personalization do consumers actually want? Are there times brands cross the line? How can e-commerce companies be sure they’re offering the best possible customer experience?

The Report

That’s why we surveyed 2,000 consumers in North America and Europe – to discover first-hand.

What you’ll learn

  • The types of website personalization consumers demand
  • How to bring a lapsed customer back to your site
  • How to bridge the online offline shopping gap
Surprise shipping fees was the most popular answer for why someone would switch to shopping on a different site for the same product – above too much advertising, poor site navigation or search tools, and even concerns over data privacy.