Understanding the Future of E-Commerce Personalization

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Website personalization has become wide spread throughout the internet. But what type of personalization do consumers actually want? Are there times brands cross the line? How can e-commerce companies be sure they’re offering the best possible customer experience?

The Report

That’s why we surveyed 2,000 consumers in North America and Europe – to discover first-hand.

What you’ll learn

  • The types of website personalization consumers demand
  • How to bring a lapsed customer back to your site
  • How to bridge the online offline shopping gap
Surprise shipping fees was the most popular answer for why someone would switch to shopping on a different site for the same product – above too much advertising, poor site navigation or search tools, and even concerns over data privacy.
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click-through rate
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