Using GA4 and BigQuery to Upgrade Your Experimentation

Are you ready to take your experimentation program to new heights? Join us for an insightful webinar where we’ll explore how to leverage the full potential of your data to drive impactful tests and measurable results.

In this webinar, we’ll cover:

  • Using GA4 and BigQuery Data to Generate Impactful Hypotheses and Well-Designed Tests
    Discover how to harness the power of GA4 and BigQuery to uncover valuable insights and generate data-backed hypotheses that fuel successful experiments.
  • Measuring Results of Experiments with Precision
    Gain a deep understanding of how to accurately measure the outcomes of your experiments, ensuring you can confidently assess their impact and make data-driven decisions.
  • Real-World Examples of Data-Driven Experimentation
    Explore real-life case studies showcasing how leading brands have leveraged data to design and execute experiments that drive measurable business outcomes.
  • Leveraging Revenue Tables to Better Articulate Experimentation Results
    Learn how to effectively utilize revenue tables to communicate the financial impact of your experiments, enabling stakeholders to understand the true value of your optimization efforts.

Don’t miss this opportunity to elevate your experimentation game and unlock the full potential of your data. Reserve your spot today and get ready to embark on a journey towards data-driven optimization success!


Taige Eoff
Cloud Data and AI Lead, Google
Alex Smolin
Senior Manager, Optimization, Adswerve
Mary Kate Cash
Head of Growth Marketing, North America, AB Tasty