EBOOK

Website Optimization for Travel & Tourism Companies

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Challenge

For companies in the Travel and Tourism space, converting website visitors is riddled with challenges, now more than ever. What photo of your beach resort is the most appealing? How can you create a smoother booking experience? Reassure nervous travelers? Simplify the search process? 

What you’ll get

  • Best-performing experiment examples from clients like Best Western, SuperShuttle, OUI.sncf   
  • Tips and tricks from our Customer Success Team
  • Ideas for how to personalize your website
A few test ideas that are great places to start are testing price per night vs price per stay; adding reassuring elements throughout the buyer journey, especially regarding pricing; promoting a loyalty program. I’ve seen all of these work very well for brands in the travel and leisure industry.
 
– Clémence de Bardies-Montfa, Optimization Consultant at AB Tasty