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Season 4 Episode 3

The Past, Present, and Future of Experimentation | Bhavik Patel

About Bhavik Patel A seasoned CRO expert, Bhavik Patel is the Product Analytics & Experimentation Director at Lean Convert, leading a team of optimization specialists to create better online experiences for customers through experimentation, personalization, research, data, and analytics.In parallel, […]

Webinars

Replay

How Experimentation Culture Drives Digital Success

P. Davis

Mobile Optimization Guide: Tips for Smartphone Survival

Case Study

DirectAsia Simplifies Insurance Experiences with Empathy

+14.8%

Access to Quote Page V1

Multivariate Testing – All you need to know about MVT

Finding the perfect combination. That’s what multivariate testing is all about. A multiv [...]

Case Study

CleanChoice Energy Drives Lead Gen with Pop-In

204%

Increase in email submission

Article

5min read

Mutually Exclusive Experiments: Preventing the Interaction Effect

Hubert Wassner

May 23, 2024

Split testing

The ability to run split tests changed online marketing forever. If you want to compare tw [...]

Article

5min read

Tapping into Emotional Marketing | Talia Wolf

Maddie Ostrander

May 21, 2024

Article

6min read

The Truth Behind the 14-Day A/B Test Period

Hubert Wassner

May 14, 2024

What our partners are saying

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder