The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.
Finding the perfect combination. That’s what multivariate testing is all about. A multivariate test is a test that simultaneously tests several combinations of several variables. The idea is to modify several elements simultaneously on the same page and then define which […]