Your search bar is the fastest path to conversion. Yet for too long, site search solutions have been frustrating: complex, rigid, and disconnected from what e-commerce and product teams actually need to do their jobs.
Even customers using the most expensive search solutions told us they were dissatisfied. The tools were too complex, built for developers instead of business teams, and required painful manual work to sync marketing campaigns across their site.
We heard you. Loud and clear.
So we rebuilt Site Search from the ground up. The revamped AB Tasty Site Search is now available—designed to drive revenue, empower your teams, and integrate seamlessly into your workflow.
Semantic Search That Understands Intent
The biggest transformation? We’ve eliminated the endless synonym nightmare.
Traditional search engines rely on keyword matches. If a customer searches for “running shoes” but your product catalog says “athletic footwear,” you lose the sale. Fixing this meant maintaining massive synonym lists that were tedious to build and impossible to keep current.
AB Tasty Search uses a hybrid engine that blends keyword matching with semantic AI. The system understands the meaning behind queries, not just the exact words typed.
The impact:
- Zero “No Results” dead ends: Semantic AI delivers relevant results even when users misspell, use natural language, or describe products contextually
- No manual synonym maintenance: The system handles variations automatically
- Real revenue gains: Early clients report a +11.6% increase in transactions and a +6.9% lift in add-to-cart rates
- Understanding of user needs: We leverage AI to understand user queries without requiring a complex setup.
Built for Business Teams, Not Just Developers
We know the pain of being bottlenecked by engineering resources. Need to spotlight a product for a campaign? Waiting days (or weeks) for dev time kills momentum.
The new AB Tasty Search puts control where it belongs: in the hands of merchandisers and marketing teams.
We provide intuitive low-code/no-code tools that enable rapid iteration without developer dependency. This agility is delivered through two key mechanisms:
- Widget-based deployment: You can deploy the search functionality quickly using a simple widget that adds an overlay when a user clicks the search bar. This widget-based deployment allows you to challenge your existing solution in days, not months, enabling faster time to value.
- Intuitive merchandising controls: Merchandisers can optimize ranking, spotlight key products, and tailor results to user behavior. You can easily boost or bury products based on any catalog attribute, set query-specific redirections, and make real-time product ranking adjustments.
The result? True autonomy and agility for non-technical teams.
The Strategic Advantage: A Unified Platform for Discovery
Here’s where it gets really powerful: the revamped Search isn’t a standalone tool. It’s part of your complete optimization platform.
Search, Recommendations, and Merchandising now share the same rules, the same interface, and the same data. That marketing campaign you’re launching? Apply your merchandising logic once, and it works consistently across product discovery, search results, and recommendation widgets.
Why buy Search alongside Recommendations & Merchandising?
- Consistency across channels: Same rules across Search, Merchandising, and Recommendations – no more manual syncing.
- Personalization: Leverage your unified customer data to tailor search results by user type and behavior.
- Simplified implementation, stack, and cost: One vendor, one dashboard, one connection to your catalog, and one source of truth for all your optimization activities.
This unified approach allows you to deploy product discovery as a global strategy, challenge it with unified KPIs and a dashboard, and optimize holistically.
What’s Next? Conversational Discovery
The search bar is evolving, and so is AB Tasty. We are already looking beyond traditional search to deliver a truly multi-modal experience that blends conversational, discovery, and keyword search into one seamless journey.
And with our approach to personalization, every search result can be personalized in real time based on user behavior, preferences, and context—delivering the right products to the right people at exactly the right moment. Read more about AdaptiveCX here.
Our upcoming Shopping Assistant will bring an AI-powered chat interface to your site through the same easy widget deployment. Natural language conversations will guide shoppers to the right products, increasing conversion while reducing returns.
Get Started with AB Tasty Site Search
The revamped AB Tasty Search module is generally available, ready to replace basic native search solutions (like Shopify or Salesforce) or replace your complex, developer-dependent tools.
If you are looking to eliminate “no results” experiences, empower your merchandising teams, and unify your product discovery strategy under one intelligent platform, the time to explore the new AB Tasty Search is now.
Talk to your AB Tasty representative to start testing the new Search module today. The best way to know if it works for you? Test it.
