The New Era of Emotional Personalization with EmotionsAI

Beyond Clicks and Scrolls: The Missing Layer in Personalization 

Personalization today isn’t as simple as it used to be. The limitations of static personalization are coming to light as brands discover that it’s essential to tailor digital experiences to different types of users.

This is because more traditional personalization tactics often focus on what users do (behavioral data) but misses the why –  otherwise known as their emotional incentives for shopping in the first place. 

In turn, even brands that use these older personalization strategies will find their digital experiences still feel generic as  they don’t account for the user’s in-the-moment emotional state.

This is where using emotional intelligence with tools like EmotionsAI can transform current digital experiences, serving as the missing piece to help brands avoid missing the mark with customers and conversions. 

Meet EmotionsAI: Your Insight into the Customer’s Mind

Personalization has long relied on historical user data, but the future of optimization is privacy-first, compliant, and emotionally intelligent. This means moving beyond a dependency on third-party tracking.

Our in-house, AI-powered personalization tool, EmotionsAI, was designed to solve this exact problem. 

What is EmotionsAI?

EmotionsAI is an in-house AI tool that analyzes user activity to identify their emotional needs in real-time. By doing this within the first 30 seconds of a session, brands can tailor user experience according to why the shopper is motivated to visit the site in the first place. 

What sets EmotionsAI apart from other personalization tools as it goes beyond demographics or past purchases to capture how a user is feeling during a specific interaction. This allows for an instantaneously tailored experience that adapts to what shoppers want in real-time. 

How does EmotionsAI work?

EmotionsAI works by grouping visitors into 10 different emotional profiles:

Intuitive Shoppers

These users’ shopping experience are swayed by feelings and social influence:

1. Competition: These shoppers want to find the best prices and thoroughly read reviews for utmost comparison before purchase. 
2. Safety: This user wants to feel safe in their shopping experience. Official URLs or vetted reviews can make them feel more comfortable to convert. 
3. Attention: This visitor needs to feel important or an air of “exclusivity” to eventually convert.
4. Community: This consumer craves to feel a part of the community that uses the potential product to be purchased. 
5. Comfort: These users need a friction-free shopping experience to purchase something. 

Rational Segments

These consumers are incentivized by reason, insight, and effectiveness as opposed to sentimental feelings when shopping: 

6. Understanding: These shoppers require detailed information to help them make a clear decision about their purchase. 
7. Quality: These visitors look for quality products, preferring durability and strong ratings over affordable prices. 
8. Change: Inspired by fresh ideas or products, this shopper is most intrigued by trying something new.
9. Immediacy: These users want to find exactly what they’re looking for with next to no detours. 
10. Notoriety: These shoppers prefer to “follow the crowd” and purchase products from reputable brands. 

In categorizing different types of shoppers according to their emotional needs, brands can better target the user experience for each individual user. 

From Insight to Impact: Putting EmotionsAI to Work

The best part about personalization tools like EmotionsAI is that brands can now take the guesswork out of trying to determine what their users want out of a shopping experience.

This is because EmotionsAI allows brands to analyze A/B test results through the lens of these emotional segments, revealing that 60% of tests show a positive impact for at least one segment.

Uncovering the Emotional Alignment Gap (EAG)

An indispensable part to using EmotionsAI is helping brands to identify and bridge the gap between not knowing what your audience emotionally needs and how to provide it. This is better known as the “Emotional Alignment Gap” (EAG). This is defined as the difference between the experience your site provides and it actually should encourage users to convert. 

In turn, implementing emotional personalization techniques can reduce the risk of potential revenue loss. 

The overview cards below will reveal how using EmotionsAI can benefit your business long-term:

By activating campaigns based on these emotional needs, brands can move beyond generic A/B testing and one step closer to delivering multiple winning experiences. Tackling these different audiences simultaneously can help to diversify your chances of increased revenue, with an average uplift in conversions from 5% to 10% on targeted campaigns.

The Proof is in the Personalization: EmotionsAI in Action 

For leading brands, turning emotional insights into revenue isn’t just a goal – it’s a reality. 

Discover how some of our partners stepped into new levels of success with EmotionsAI:

Creating comfort for shoppers with Clarins (Luxury Beauty)

Challenge: Clarins wanted to boost transaction rates by understanding exactly what shoppers needed to feel reassured.

Solution: Used EmotionsAI to identify “safety” and “comfort” segments and target them accordingly by using a pop-up to promote free delivery and secure payment.

Result: +18% conversion rate for the targeted segments.

New ideas with an North American Insurance Company (Finance)

Challenge: This insurance company wanted to address low engagement and high abandonment rates on application pages.

Solution: They implemented several, multiple targeted experiments. This included banners for “safety” and “competition” segments and an FAQ section to reduce hesitation.

Result: A +341% increase in email collection and a +95.83% increase in applications started from returning users.

These examples reveal that understanding the “why” behind visitor behavior can have a significant impact on business success. With tools like EmotionsAI, brands can evolve past one-size-fits-all experiences and create targeted personalizations that deliver significant, measurable results. 

It’s clear that a deeper, emotional connection is not just a competitive advantage – but a direct path to revenue growth and customer loyalty.

The Future is Emotionally Intelligent

You don’t have to navigate the shift away from third-party data and toward a more private web without a helping hand

Create privacy-first, fulfilling user experiences with EmotionsAI

EmotionsAI is here to be your partner for your personalization needs. Built for modern, privacy-focused web – it’s easier than ever before to catch your users in the emotional state their in simultaneously while they’re still shopping. 

By operating on in-session data and not relying on third-party data for cross-site tracking, EmotionsAI builds your brand for modern, privacy-focused web. When used with proper user consent, this approach aligns with regulations like GDPR and CCPA. This helps your brand establish trust and stay ahead of future privacy regulations.

Understanding emotional intent is on its way to becoming a major fork in the road separating brands that truly connect with their audiences from those that rely solely on static approaches to personalization. 

Building better, together

By combining behavioral data with emotional insights, brands can create experiences that are not only effective but also empathetic, building trust and long-term loyalty.

Are you ready to test the limits of what you thought personalization could do with newfound emotional awareness?

FAQs

Still have questions about EmotionsAI? Here are the answers you need.

How does EmotionsAI benefit my business and brand?

EmotionsAI can bring long-term benefits to your business and brand as your brand will be able to better target experiences according to users emotional needs and encourage them to convert. 

Why is emotional segmentation important?

Emotional segmentation is a crucial component to creating a truly personalized user experience, as you’ll be able to better understand the users’ emotional needs when shopping and target their experience accordingly.

How is EmotionsAI different from Evi AI?

EmotionsAI is a tool for insight and targeting by analyzing visitor’s in-session behavior to identify their main emotional needs when shopping. Evi AI, on the other hand, is an agentic AI that automates and accelerates the entire experimentation workflow, such as generating data-backed test ideas and hypotheses to building campaigns with natural language and analyzing results. The main difference between the two is that EmotionsAI tells you who to target based on their feelings, while Evi helps you create and manage the campaigns to target them.