AB Tasty once again pushes the boundaries of tech, making it that much easier to optimize user experience on all types of sites
We would be remiss if we didn’t thank our extraordinary R&D team - many of whom were hired specifically for their skills working with these frameworks - who toiled tirelessly to make this new functionality possible.
Current AB Tasty users don’t have to change anything about how they use the interface, since this innovation is seamlessly integrated into the platform. This evolution allows us to stay true to our values of simplicity and efficiency, while at the same time bringing a host of advantages to our users, including:
- Compatibility with all current or future frameworks
- No more flickering effect
An overview of 6 years of constant innovation...
all so we can better serve our clients
Some technical background
Part of this content is the A/B testing solution code, that automatically executes on every page load in order to modify the DOM (Document Object Model). The DOM is the representation of the page content and can be manipulated, using jQuery. For instance, changing or deleting page elements such as text, imagery, layout, etc. That’s what A/B testing does, at its core.
But the way these frameworks behave pose one major issue for traditional A/B testing client-side tools: there is no page reload when a user interacts with the page/content, which means that the A/B testing code is loaded once, and is not aware of state changes induced by these frameworks. Any user interactions generally trigger a change in the state of the application: meaning, what’s displayed to the user at any given time, depending on the data available and the trigger. For React JS applications, one common issue is that UI components are re-rendered every time the state is changed. So, traditional A/B testing tool changes won’t stick, as they’re removed by React 🙁
How can you run A/B tests on single page applications?
A/B testing tools need custom developments to work with React
These solutions may fit with your organization and development team’s knowledge, but make things difficult for users (product managers, marketers, etc) who want to launch tests without having to involve their dev team. All the solutions mentioned above require collaboration with developers to write the needed code. This is far from ideal if you’re looking for agility!
AB Tasty, the game changing testing software for the modern web
Since AB Tasty’s creation, our mission has remained unchanged: to make it easy to run A/B tests and accessible to all teams, regardless of their level of technical knowledge. This mission is at the forefront of everything we do and we consider it our role to adapt to innovation and development trends, rather than making our users adapt.
By that we mean, we hired an army of highly proficient front-end developers to focus on this specific topic (12 to be precise!) After months of hard work, they’ve come up with a pretty darn good solution (if we do say so ourselves).
What are the benefits of this new approach?
Finally, a solution that doesn't require jQuery and entirely gets rid of the flickering effect
Zero chance of having a flicker effect
Everything is now managed in an asynchronous way and we apply modifications every 16ms so they won’t be visually noticed.
Ability to use the AB Tasty WYSIWYG editor, as usual
Want to try it?