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7min read

From Lookers to Bookers: The Small Tests Fueling Hotel Growth

John Hughes

Oct 28, 2025

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Improved GA4 Connector Empowers Data-Driven Brands

Emily Healy

Oct 27, 2025

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6min read

Mastering Revenue Metrics: Understand the Power and Practical Use of RevenueIQ

Hubert Wassner

Oct 23, 2025

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6min read

Destination: Different – How Gen Z is Rewriting the Travel Playbook

John Hughes

Oct 21, 2025

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5min read

RevenueIQ: The New Standard for Proving ROI in Digital Experimentation

Emily Healy

Oct 15, 2025

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8min read

Flying Through Checkout: How Experimentation Shapes Airline Consumer Behavior

John Hughes

Oct 14, 2025

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4min read

Progressive Rollout: The Safer, Smarter Way to Launch New Features

Emily Healy

Sep 25, 2025

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6min read

A New Era for Product Recommendations: AB Tasty’s Semantic Proximity Algorithm

Emily Healy

Sep 15, 2025

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5min read

Why AB Tasty is the Best Digital Optimization Partner for Your Team

Emily Healy

Sep 10, 2025

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5min read

Luxury’s Secret Weapon | Anaïs Levy

Maddie Ostrander

Sep 8, 2025