Personalization

Recommendation vs personalization

Recommendation vs Personalization

Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.

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Last-minute ways to personalize your site for Valentine’s Day

Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.

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The Irony of AI-Powered Personalization

What’s the current state of the human vs machine relationship in the Algorithmic Age?  How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?

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7 Website Personalization Insights from 2 UX Designers

Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.

Customization and Personalization header

Customization and Personalization: Two Sides of the Same (Millennial) Coin

Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.

how to do personalization without being creepy

How to do Personalization Without Being Creepy

Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.

Last-minute ways to personalize your site for the holidays

At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more

How To Treat Your Users As Individuals

Having high quality content or good products on your website is a good basis for getting in touch with potential … Read more

Deliver Better User Experience Through Weather Based Personalization

Customise online user experience based on geographic location and quickly react to weather changes.

DMPs And Content Personalization: Together At Last!

With all the data being collected from cross channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer … Read more

After Testing Comes Personalization

The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more

Expand your Optimization Scenarios by Using a Tag Manager

The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more

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