Personalization

We looked at 7 creative examples of one-to-one personalization to understand how these campaigns work and why they’re successful.

We explore the world of segmentation and audience buckets and how these can really help with your personalized marketing efforts.

We’ll take a quick look at what market segmentation is, why it’s important, and how to get started.

Personalization is a popular digital marketing and customer experience technique. Learn the basics, plus some best practices and use cases.

This is part two of a two-part article that gives you 5 fresh ways to rethink your audience segments and level-up you personalized marketing strategies.

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments.

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at the shopping habits of millennials to know that this is the case. After all, 75% of them want instant, personalized engagement, and they’re willing to give up their own data...

Personas refine the focus of business practices to suit the specific, yet broad needs of their customers. They do this by creating main groups that represent the major users of a website and what their needs are.

For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.

Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.

The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn what they are and why they’re essential for good CX.

Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.

Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.

What’s the current state of the human vs machine relationship in the Algorithmic Age?  How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?

Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.

Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.

At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more

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The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more