Personas refine the focus of business practices to suit the specific, yet broad needs of their customers. They do this by creating main groups that represent the major users of a website and what their needs are.
For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.
Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.
With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly. In this article, you’ll learn how to make sure your website and email personalization campaigns are fully compliant.
CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use progressive profiling, data qualification and user personas & more to increase the conversion rates of your personalization campaigns.
The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn what they are and why they’re essential for good CX.
Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.
Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.
What’s the current state of the human vs machine relationship in the Algorithmic Age? How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?
Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.
Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.
Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.
At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more
Customise online user experience based on geographic location and quickly react to weather changes.
With all the data being collected from cross channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer … Read more
The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more