Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.
Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.
What’s the current state of the human vs machine relationship in the Algorithmic Age? How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?
Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.
Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.
Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.
At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more
Customise online user experience based on geographic location and quickly react to weather changes.
With all the data being collected from cross channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer … Read more
The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more