5 Different Perspectives on Audience Segmentation (Part 2)
When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience...
AB TASTY BLOG
Personalization
5 Different Perspectives on Audience Segmentation
When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience...
The Art of Writing Sales Follow-Up Emails to Boost Customer Loyalty
Every entrepreneur knows how essential it is to consistently provide excellent customer service. Did you know that US businesses have … Read more
5 Behavioral Targeting Tactics to Boost Your Conversions
We’re in an era of banner blindness. People increasingly ignore irrelevant ads while being more receptive to tailored online experiences … Read more
How to Use Geographic Targeting to Deliver Better Online Experiences
Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect … Read more
Why Segmenting by Personality Should be Part of a Personalization Strategy
Learn what it means to personalize your website according to visitors’ psychographic profile, and how the company Dotaki is bringing this tech to marketers.
How to Use AI to Boost Personalization in Untold Ways
There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at...
How Cohort Analysis Can Increase Your Conversions
This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, … Read more
6 Effective Ways to Increase Online Customer Retention
Getting people attached to your brand is not something that is done overnight. Often, it takes online businesses months and … Read more
AB Tasty Wins Digital Innovation Prize
French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning...
How Customer Feedback Drives Personalization Efforts
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether … Read more
How Creating Personas Can Help You Personalize Your Website
Personas refine the focus of business practices to suit the specific, yet broad needs of their customers. They do this by creating main groups that...
Unpacking Personalization: An Infographic for CX Enthusiasts
For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher...
How to Segment your Visitors
Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience....
Consent In Website And Email Personalization: How To Do It Right
With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly....
3 Personalization Experts Share Their Top Tips
CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use...
Customization vs Personalization
The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn...
Recommendation vs Personalization
Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.
Last-Minute Ways to Personalize Your Site for Valentine’s Day
Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running...
The Irony of AI-Powered Personalization
What’s the current state of the human vs machine relationship in the Algorithmic Age? How good of a job are these algorithms really doing? And...
7 Website Personalization Insights from 2 UX Designers
Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts,...
Customization and Personalization: Two Sides of the Same (Millennial) Coin
Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as...
How to do Personalization Without Being Creepy
Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.
Last-Minute Ways to Personalize Your Site for the Holidays
At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more
How To Treat Your Users As Individuals
Having high-quality content or good products on your website is a good basis for getting in touch with potential clients. … Read more
Deliver Better User Experience Through Weather Based Personalization
Customise online user experience based on geographic location and quickly react to weather changes.
DMPs And Content Personalization: Together At Last!
With all the data being collected from cross-channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer behavior. … Read more
After Testing Comes Personalization
The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more
Expand your Optimization Scenarios by Using a Tag Manager
The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more