AB TASTY BLOG

Personalization

7 Examples of Great Personalization Strategies From Retail Brands

We looked at 7 creative examples of one-to-one personalization to understand how these campaigns work and why they’re successful.

Audience buckets

Segmentation, Audience Bucket…a Lexicon of Personalized Marketing

We explore the world of segmentation and audience buckets and how these can really help with your personalized marketing efforts.

What is Market Segmentation?

We’ll take a quick look at what market segmentation is, why it’s important, and how to get started.

Storytelling and Marketing

The Merits of Storytelling in Digital Marketing

Why has storytelling become a decisive element for some of the most successful digital marketing campaigns? Discover how to breathe life into your brand!

Psychographics

How to Use Psychographics in Digital Marketing

Want to create more personalized, more effective digital campaigns? Adding psychographic data to your marketing mix is one way to drive home your message.

Personalization Digital

What is Personalization in Digital Marketing?

Personalization is a popular digital marketing and customer experience technique. Learn the basics, plus some best practices and use cases.

Perspectivas segmentación

5 Different Perspectives on Audience Segmentation (Part 2)

This is part two of a two-part article that gives you 5 fresh ways to rethink your audience segments and level-up you personalized marketing strategies.

Distintas perspectivas Personalización

5 Different Perspectives on Audience Segmentation

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments.

The Art of Writing Sales Follow-Up Emails to Boost Customer Loyalty

Every entrepreneur knows how essential it is to consistently provide excellent customer service. Did you know that US businesses have … Read more

5 Behavioral Targeting Tactics to Boost Your Conversions

We’re in an era of banner blindness. People increasingly ignore irrelevant ads while being more receptive to tailored online experiences … Read more

Data science

How to Use Geographic Targeting to Deliver Better Online Experiences

Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect … Read more

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Why Segmenting by Personality Should be Part of a Personalization Strategy

Learn what it means to personalize your website according to visitors’ psychographic profile, and how the company Dotaki is bringing this tech to marketers.

How to Use AI to Boost Personalization in Untold Ways

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at the shopping habits of millennials to know that this is the case. After all, 75% of them want instant, personalized engagement, and they’re willing to give up their own data...

cohort

How Cohort Analysis Can Increase Your Conversions

This is a guest post by Charlie Carpenter, co-founder and CEO of Kite.  Anyone running an eCommerce site – or, indeed, … Read more

online-user-retention

6 Effective Ways to Increase Online Customer Retention

Getting people attached to your brand is not something that is done overnight. Often, it takes online businesses months and … Read more

Innovation

AB Tasty Wins Digital Innovation Prize

French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.

How Customer Feedback Drives Personalization Efforts

Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether … Read more

Buyer Persona

How Creating Personas Can Help You Personalize Your Website

Personas refine the focus of business practices to suit the specific, yet broad needs of their customers. They do this by creating main groups that represent the major users of a website and what their needs are.

Infographic personalization

Unpacking Personalization: An Infographic for CX Enthusiasts

For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.

How to Segment your Audience

How to Segment your Visitors

Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.

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Consent In Website And Email Personalization: How To Do It Right

With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly. In this article, you’ll learn how to make sure your website and email personalization campaigns are fully compliant.

Share Personalization Tips

3 Personalization Experts Share Their Top Tips

CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use progressive profiling, data qualification and user personas & more to increase the conversion rates of your personalization campaigns.

Customization

Customization vs Personalization

The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn what they are and why they’re essential for good CX.

Recommendation or Personalization

Recommendation vs Personalization

Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.

valentines days

Last-Minute Ways to Personalize Your Site for Valentine’s Day

Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.

gimpmaninchair

The Irony of AI-Powered Personalization

What’s the current state of the human vs machine relationship in the Algorithmic Age?  How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?

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7 Website Personalization Insights from 2 UX Designers

Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.

Customization and Personalization header

Customization and Personalization: Two Sides of the Same (Millennial) Coin

Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.

Creepy Website Personalization

How to do Personalization Without Being Creepy

Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.

personalize your site for the holidays

Last-Minute Ways to Personalize Your Site for the Holidays

At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more

How To Treat Your Users As Individuals

Having high-quality content or good products on your website is a good basis for getting in touch with potential clients. … Read more

Weather Based Website Personalization

Deliver Better User Experience Through Weather Based Personalization

Customise online user experience based on geographic location and quickly react to weather changes.

DMPs And Content Personalization: Together At Last!

With all the data being collected from cross-channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer behavior. … Read more

After Testing Comes Personalization

The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more

Expand your Optimization Scenarios by Using a Tag Manager

The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more