AB Tasty Blog

Personalization

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

7 min read

How to Deliver “Wow” Digital Customer Experiences

AB Tasty

June 6, 2022

8 min read

Ensure the Best User Experience with Personalization Prioritization

Julie Dumont

September 27, 2021

4 min read

Data Privacy and Driving High-Converting Traffic to Your Brand

Mary Kate Cash

March 30, 2021

5 min read

Unlock the Power of AI-Driven Engagement Level Segmentation

AB Tasty

January 11, 2021

2 min read

Drive and Measure Customer Engagement with Amplitude and AB Tasty

Mary Kate Cash

October 2, 2020

4 min read

Real-World Personalization

Ryan Jordan

April 1, 2020

7 min read

What Is Hyper-Personalization?

Chloe Annas

February 3, 2020

3 min read

3 Non-Obvious Ways To Personalize Your Site For Valentine’s Day

Kelly Kirwan

January 31, 2020

4 min read

A Simple Approach to Starting Personalization

Jennifer Pyron

January 30, 2020

5 min read

Principles of Straightforward Personalization

Robin Nichols

January 30, 2020

3 min read

5 Examples of Personalization Done Right

Robin Nichols

January 7, 2020

7 min read

A Guide to Website Personalization in 2020

Rebecca Hey

January 3, 2020

9 min read

How CDPs Power Effective Personalization Strategies

Chloe Annas

December 19, 2019

7 min read

6 Behavioral Targeting Success Stories (and How You Can Copy Them)

Rebecca Hey

December 9, 2019

5 min read

7 Examples of Great Personalization Strategies From Retail Brands

Emily Wood

August 30, 2019

6 min read

Segmentation, Audience Bucket…a Lexicon of Personalized Marketing

Emily Wood

August 9, 2019

7 min read

What is Market Segmentation?

Sharanya Manola

June 19, 2019

12 min read

The Merits of Storytelling in Digital Marketing

Ana Aranda Castillo

June 18, 2019

10 min read

How to Use Psychographics in Digital Marketing

Sharanya Manola

June 3, 2019

8 min read

What is Personalization in Digital Marketing?

Sharanya Manola

May 27, 2019

2 min read

5 Different Perspectives on Audience Segmentation (Part 2)

Robin Nichols

May 6, 2019

3 min read

5 Different Perspectives on Audience Segmentation

Robin Nichols

April 29, 2019

7 min read

How to Use Geographic Targeting to Deliver Better Online Experiences

Kelly Kirwan

December 13, 2018

5 min read

Why Segmenting by Personality Should be Part of a Personalization Strategy

Robin Nichols

November 13, 2018

4 min read

6 Effective Ways to Increase Online Customer Retention

Lucy Benton

August 15, 2018

10 min read

How Creating Personas Can Help You Personalize Your Website

Anthony Brebion

June 29, 2018

7 min read

How to Segment your Visitors

Robin Nichols

March 20, 2018

5 min read

Consent In Website And Email Personalization: How To Do It Right

Laura Chieri

March 16, 2018

7 min read

3 Personalization Experts Share Their Top Tips

Robin Nichols

March 14, 2018

5 min read

Expand your Optimization Scenarios by Using a Tag Manager

Anthony Brebion

March 10, 2018

15 min read

Customization vs Personalization

Robin Nichols

March 9, 2018

7 min read

Recommendation vs Personalization

Anthony Brebion

February 7, 2018

8 min read

Customization and Personalization: Two Sides of the Same (Millennial) Coin

Robin Nichols

January 8, 2018

3 min read

How To Treat Your Users As Individuals

AB Tasty

September 2, 2016

7 min read

After Testing Comes Personalization

AB Tasty

September 23, 2015