We’ll take a quick look at what market segmentation is, why it’s important, and how to get started.
AB TASTY BLOG
Why has storytelling become a decisive element for some of the most successful digital marketing campaigns? Discover how to breathe life into your brand!
Want to create more personalized, more effective digital campaigns? Adding psychographic data to your marketing mix is one way to drive home your message.
Personalization is a popular digital marketing and customer experience technique. Learn the basics, plus some best practices and use cases.
This is part two of a two-part article that gives you 5 fresh ways to rethink your audience segments and level-up you personalized marketing strategies.
When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments.
Every entrepreneur knows how essential it is to consistently provide excellent customer service. Did you know that US businesses have … Read more
We’re in an era of banner blindness. People increasingly ignore irrelevant ads while being more receptive to tailored online experiences … Read more
Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect … Read more
Learn what it means to personalize your website according to visitors’ psychographic profile, and how the company Dotaki is bringing this tech to marketers.
There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at the shopping habits of millennials to know that this is the case. After all, 75% of them want instant, personalized engagement, and they’re willing to give up their own data...
Getting people attached to your brand is not something that is done overnight. Often, it takes online businesses months and … Read more
French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether … Read more
Personas refine the focus of business practices to suit the specific, yet broad needs of their customers. They do this by creating main groups that represent the major users of a website and what their needs are.
For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.
Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.
With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly. In this article, you’ll learn how to make sure your website and email personalization campaigns are fully compliant.
CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use progressive profiling, data qualification and user personas & more to increase the conversion rates of your personalization campaigns.
The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn what they are and why they’re essential for good CX.
Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.
Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.
What’s the current state of the human vs machine relationship in the Algorithmic Age? How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?
Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.
Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.
Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.
At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more
Customise online user experience based on geographic location and quickly react to weather changes.
With all the data being collected from cross-channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer behavior. … Read more
The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more