How To Treat Your Users As Individuals
Having high quality content or good products on your website is a good basis for getting in touch with potential … Read more
Personalization
A better user experience with weather-based personalization
Customise online user experience based on geographic location and quickly react to weather changes.
DMPs And Content Personalisation: Together At Last!
With all the data being collected from cross channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer … Read more
After Testing Comes Personalization
The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more
Expand your optimisation scenarios by using a tag manager
The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimisation scenarios, including … Read more