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6min read

Minimal Detectable Effect: The Essential Ally for Your A/B Tests

Hubert Wassner

May 6, 2025

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2min read

How We Made AB Tasty’s Feature Experimentation SDK OpenFeature-Compatible — And Even Easier to Adopt

Julie Dumont

Apr 30, 2025

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7min read

Understanding the Impact of Tariffs on E-Commerce Pricing Elasticity

Edoardo Aliprandi

Apr 15, 2025

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3min read

Tag V4: Elevating your Experience Building with an Improved Modification Engine

Julie Dumont

Feb 25, 2025

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2min read

New Visual Studio Code Extension: Dev-Friendly Experimentation & Personalization

Julie Dumont

Feb 21, 2025

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6min read

The Mobile Playbook: Personalization, Performance, and Profitability

John Hughes

Feb 14, 2025

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9min read

How The Contentsquare & AB Tasty Integration Improves Testing & Drives Results

John Hughes

Dec 17, 2024

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7min read

Online Merchandising: Mastering Best Practices

Emily Healy

Dec 17, 2024

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6min read

Unify GA4 with BigQuery to Strengthen Experiments

Katherine Weber

Nov 7, 2024

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1min read

5 Ecommerce Merchandising Strategies with Examples

Emily Healy

Nov 5, 2024