AB TASTY BLOG

Resources on Conversion Rate Optimization

Qualitative Data for A/B Testing

How to Use Qualitative Data to Plan your Next A/B Test

If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation.  In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.

A/B Testing Mistakes

Eight Mistakes Not to Make in A/B Testing

The following mistakes can completely distort the results of your A/B testing program. Learn how to avoid them! 1. Changing … Read more

A/B Testing Roadmap

Before you Start A/B Testing, Define your Roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

Six Ways for Getting Started with A/B Testing with Low Traffic

A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more

AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more

AB Tasty VS. Google Content Experiments (part 1)

This article arises from a question we were asked several times at the last trade fair we attended: why use … Read more

How to Efficiently A/B test with AB Tasty and KISSmetrics

AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more