AB TASTY BLOG
Resources on Conversion Rate Optimization
If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation. In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.
A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more