Article

Anchor on ship
Article
10min read

Anchoring Bias and Its Effects on Decision-Making

Sharanya Manola

Sharanya Manola

Jun 24, 2019

Article
14min read

The Merits of Storytelling in Digital Marketing

Avatar

Ana Aranda Castillo

Jun 18, 2019

Article
9min read

What Is Retargeting and How Can It Increase Conversion Rates?

Sharanya Manola

Sharanya Manola

Jun 14, 2019

Article
9min read

Opt-In vs. Opt-Out: A Guide to Email Marketing

Emily Wood

Emily Wood

Jun 13, 2019

Article
14min read

How to Use Psychographics in Digital Marketing

Sharanya Manola

Sharanya Manola

Jun 3, 2019

Article
11min read

What is Personalization in Digital Marketing?

Sharanya Manola

Sharanya Manola

May 27, 2019

Article
9min read

You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

Sharanya Manola

Sharanya Manola

Apr 25, 2019

Article
12min read

Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion

Sharanya Manola

Sharanya Manola

Mar 6, 2019

Article
9min read

Halo Effect: What it is, Why it Works and How to Use it

Sharanya Manola

Sharanya Manola

Feb 5, 2019

Article
5min read

The Barnum Effect: How it Affects Marketing and Conversions

Robin Nichols

Robin Nichols

Jan 30, 2019