AB TASTY BLOG

Resources on Conversion Rate Optimization

How to choose between different test type

A/B, Split or Multivariate Test: How to Choose the Right One

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

Bayesian Statistic Suited to your for A/B Testing Needs!

AB Tasty’s mission is to make A/B test and content customisation accessible to as many people as possible. The feature that … Read more

Landing Page Templates

Top 20 of the Best Landing Pages for Lead Generation

20 beautiful yet effective templates which will help you build the perfect optimized landing page for lead generation.

Expand your Optimization Scenarios by Using a Tag Manager

The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more

User Testing and A/B Testing

User Testing and A/B Testing… Differences as Strength

Companies often opt for one or the other of these tests without realizing the benefits of using them together. Given … Read more

Increase call to action visibility

Increase CTAs Visibility with Stick on Scroll Plugin

What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more

Urgency and Scarcity in Marketing

Countdown Plugin to Play on Urgency

Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more

A/B Test Duration

How Long to Run an A/B Test?

How long should an A/B test run before you can draw conclusions from it? At what point can you end a test that appears to...

Reduce Shopping Cart Abandonment using AB Tasty Plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more