AB TASTY BLOG

Resources on Conversion Rate Optimization

5 Quick Tips to Fix a Homepage that is Killing your Conversion Rates

A first impression can be lasting, so a website home page, where lots of customers have their very first contact with a … Read more

5 A/B Test Case Studies and What You Can Learn From Them

How exactly can you optimize your conversions with A/B Testing? Learn lessons from companies that have emerged as shining examples of A/B testing genius.

Should Retailers Include a Facebook Login Button?

According to the Baymard Institute, an average of 69% of website visitors abandon their purchase. This sudden change of intent is … Read more

Safe Harbor struck down: no consequences for AB Tasty’s customers

AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more

personalize your site for the holidays

How To Make The Most Out Of a Testing Tool During Christmas

In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more

Paradox of Choice

Paradox of Choice: Freedom Overload Equals the Analysis Paralysis

In western countries, freedom is said to be synonymous with welfare. When it comes to purchasing, freedom of choice is … Read more

DMPs And Content Personalization: Together At Last!

With all the data being collected from cross-channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer behavior. … Read more

After Testing Comes Personalization

The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more

E-commerce Checkout On Mobile

6 Tips to Build the Ultimate Mobile Checkout Process

Editor’s note: This a guest post by Clarissa Amaral who is responsible for conversion optimization at Paymill. Ever since the introduction of … Read more