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Storytelling and Marketing

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14min read

The Merits of Storytelling in Digital Marketing

AB Tasty

Jun 18, 2019

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9min read

What Is Retargeting and How Can It Increase Conversion Rates?

AB Tasty

Jun 14, 2019

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9min read

Opt-In vs. Opt-Out: A Guide to Email Marketing

AB Tasty

Jun 13, 2019

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13min read

How to Use Psychographics in Digital Marketing

AB Tasty

Jun 3, 2019

Article

11min read

What is Personalization in Digital Marketing?

AB Tasty

May 27, 2019

Article

9min read

You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

AB Tasty

Apr 25, 2019

Article

10min read

Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion

AB Tasty

Mar 6, 2019

Article

8min read

Halo Effect: What it is, Why it Works and How to Use it

AB Tasty

Feb 5, 2019

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4min read

The Barnum Effect: How it Affects Marketing and Conversions

AB Tasty

Jan 30, 2019

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13min read

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

AB Tasty

Jan 24, 2019