Platform
Platform
Ease and speed of an all-in-one platform to delight your customers with compelling experiences.

Feature Management
Feature flagging, progressive deployment, KPI triggered rollback, server-side experiments.

Experimentation
A/B tests, multivariate, split, multi-page, predictive, bayesian statistics.

Personalization
Audience management & activation, AI-based segmentation, product recommendations.
Core capabilities
AI and machine learning, data collection, analytics and reporting.
Dynamic Widgets
Pre-configured templates for client-side experiments and personalizations.
Insights
Session recording, NPS widget, pageflow.
Clients
Clients
Our solutions tailored to your industry, your team or your goals, for you to be successful.
By industry
Ecommerce / Retail
Financial Services
Luxury & Fashion
Media
Travel
View more
Success stories

Learn how Lush increased click-through rate by 250%

Discover how Panasonic slashed yearly support costs by $30,000
View more
Pricing
Resources
All resources
Blog
Case Studies
Ebooks
Webinars
Latest resources

Digital Summit 2021 – The Future of Experience Optimization

Building an Experimentation Powerhouse

Playing Your Cards Right In the Virtual Experience Economy
Documentation
Client-side knowledge base
Server-side knowledge base
Company
Company
Get to know us a little better, from key figures to the mission that drives us.
AB Tasty named in the Forrester Wave: Experience Optimization Platforms, as a contender
Services
Customer Success
CRO Academy
Partners
Agency Partners
Technology Partners
Partner Directory
About us
From people to vision, learn what makes us tick.
Careers
We are hiring - check our open positions.
Life at AB Tasty
Get a sneak peek behind the scenes of life at AB Tasty.
News
Access the latest corporate news and press releases.
EN
- FR
- DE
- ES
Log In
- AB Tasty
- Flagship
Get a demo

Customer experience blog

Feature Flagging & Product Optimization

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

How Flagship Enriches the Lives of Tech Teams at AB Tasty

December 30, 2020

Enrich Tech Teams’ Software Delivery Processes With Feature Flags

November 25, 2020

Drive Digital Transformation With Client-Side and Server-Side Experience Optimization

November 24, 2020

Product Manager vs Product Owner: What’s the Difference?

July 29, 2020

Feature Branching: The Product Manager’s Key to Faster Releases

June 12, 2020

Testing in Production: Yes, Every Product Manager Should Do It

May 18, 2020

Top Books You Must Read to Build Amazing Product Roadmaps

March 11, 2020

What Makes a Great Product Lifecycle Manager

March 4, 2020

An Introduction to Minimizing Churn Rate for Your SaaS Business

March 3, 2020

What Makes or Breaks SaaS Onboarding?

March 3, 2020

Rapid Rollbacks: A Product Manager’s Best Friend

February 28, 2020

Everything You Need to Know About the Freemium Business Model

February 27, 2020

Code Freezes: Are They Still Relevant for Agile Product Managers?

February 7, 2020

Canary Releases— 3 Critical Questions You Need to Ask to Launch with Confidence

February 6, 2020

Product Management: How to Go from Good to Great

January 30, 2020

Rapid Releases

The Step-by-Step Guide to Rapid Releases with Agile Product Development

December 26, 2019

Why Product Managers Should Slot Feature Flags into Their Agile Roadmap

December 17, 2019

Continuous Deployment Agile Product Management

How to Add Continuous Deployment to Agile Product Management

December 16, 2019

mobile-app-usability

How to Conduct Usability Testing for Mobile Apps

November 8, 2019

Continuous development

How Continuous Development Turns Product Managers into Experimenters

October 15, 2019

Mobile APP Growth: Why The In-App Experience Is More Important Than Ever

October 15, 2018