The Ultimate Lead Gen Playbook for SaaS

Introduction

When it comes to optimizing the buyer journey throughout your website, experimentation and personalization are essential. This is a selection of three optimization campaigns we ran, how they turned out, and why we did them.

Challenge

How can you create better experiences that will convert more and, ultimately, increase revenue? While many B2B professionals base their strategies on assumptions and hunches, only a data-driven approach and cold hard numbers can verify if a certain wording, CTA, or page design is working.

In this industry report, you’ll learn:

• The key moments when generating leads in the B2B space
• Why only a data-driven approach can verify if an experiment is working
• The best areas to start an experimentation or personalization campaign to identify what will work best for your audience