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AB Tasty's First Community Event in Singapore

On average, 97% of traffic to your website doesn’t convert. When you experiment, optimize and personalise your digital properties together, you convert the maximum share of this traffic and create better user experiences for lasting customer relationships.

In our panel, we invite experts from MoneySmart, Razer, Sephora, and AB Tasty to discuss how they leverage on A/B Testing and Personalisation to improve their website conversion rates.

Learn about the latest trends and practices in website optimisation and get inspired as our experts share about their successes (and failures) from their testing experiences. Digital marketers, e-commerce teams, and UX/UI designers alike will have tangible takeaways from this session.

On the panel:

  • Efrim Bartosik, Product Design Lead at MoneySmart
  • Asmita Kunwar, Head of UI/UX at Sephora SEA
  • Fred Chery, Associate Director of Online Sales & Marketing at Razer Inc.
  • Edouard Descamps, Consulting Manager at AB Tasty

Moderated by Apoorvi Padotia, Marketing Lead at Found8.

Refreshments will be provided at the end of the session.

6:30pm - 8:30pm

100 Amoy Street, Singapore 069920

Registrations are now closed.


Found8 @Amoy

Coworking space at 100 Amoy Street

  • 18:30 Welcome

    We will welcome you in the lounge area of Found8's coworking space, located in the CBD of Singapore.

  • 19:00 Panel Discussion

    Panel session around the latest trends and practices in website optimisation. Learn from experts from MoneySmart, Razer, Sephora, and AB Tasty.

  • 19:45 Q&A

    In this timeslot, you will be able to ask all of your questions to our speakers.

  • 20:00 Networking

    Enjoy food and refreshments while networking with other individuals from all industries around topics that interest you. 



Fred Chery

Associate Director, Online Sales & Marketing at Razer
Fred has helped Start-ups and Listed Companies improving their digital experience for the past 10 years. At Razer, the world's leading lifestyle brand for gamers, Fred drives on-site and off-site growth optimizations for users in more than 40 countries.
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Efrim Bartosik

Product Design Lead at MoneySmart
Product designer with experience in e-commerce, consultancy and incubation environments. Taking a user-centered approach using data to validate and make informed design decisions to improve user experience. At the moment, Efrim is developing a design ecosystem in MoneySmart that will allow design & technology to work together in a more collaborative and time smart manner.

Asmita Kunwar

Head of UI/UX Design at Sephora SEA
A seasoned UX professional, Asmita has worked in a variety of industries ranging from small B2B businesses to large scale e-commerce giants like She specializes in leveraging the power of A/B testing to deliver delightful yet measurable experiences for the users. Currently, she is actively leading UX initiatives for Sephora in South East Asia as the Head of UX.
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Edouard Descamps

Consulting Manager at AB Tasty
Edouard has consulted for brands across Europe and APAC including L'Oreal, Seafolly, and L'Occitane, helping them foster a culture of experimentation and boosting their online conversion rates with AB Tasty. As a Conversion Rate Optimisation (CRO) expert, he has co-led the company's APAC expansion efforts and currently leads the Customer Success team.

Registrations are now closed.

See you tonight!