Experience-Led Hub
by AB Tasty

Experience-Led Hub by AB Tasty is a resource center dedicated to helping professionals stay ahead of the latest CX, personalization and experimentation trends. Get inspired from our collection of customer case studies and best practice guides. Discover all you need to know about experience-led growth.

Case studies

Humility is a virtue - but sometimes, when you get it so right, you need to share the success (story). Here are some wins we're thrilled to have helped our clients achieve.

+30% traffic

Sage Sees Transaction Lift from A/B Testing Website Copy

When Sage, a global provider of cloud business management systems, needed to revamp France's website, copy and conversion funnel, they turned to AB Tasty.

How a dedicated optimization program helped Fragrance Direct delight its customers

Decathlon scores big with social proof

Avid Transforms Internal Culture and Website Experience with AB Tasty

Blog

Looking for the answer to a CX question? Got 5 minutes to kill between meetings? Eager for the latest industry trends? Give our blog a browse.

9 min read

5 Tests for Your Holiday Website Optimization Strategy

Ana Aranda Castillo

October 14, 2021

8 min read

Ensure that the user experience stays the best with a prioritization of personalizations

Julie Dumont

September 27, 2021

3 min read

Create efficiency by choosing the right timing and frequency for your campaigns

Adriana Lysniewska-Hiley

August 18, 2021

Webinars

We have the pleasure of regularly inviting partners, clients, and industry thought leaders to take part in our webinars. Replays and upcoming live events are at your disposal!

Replay

Experience-Led Summit

with

Replay

CX Optimisation Masterclass

with

Replay 30mn.

Common Experimentation Mistakes that Hinder Growth

Halima Satheya Digital Optimisation Lead

Ebooks

Our reports, guides and ebooks take a closer look at topics ranging from how to ace progressive rollout techniques to building a solid CRO team.

Every Test You Should Know For Website Optimization

Customer demands are changing every minute, which means your marketing, CRO and product teams need to change even faster. Our e-book offers insights and tests along the purchasing funnel that you should be trying to continuously optimize your website.