Experience-Led Hub
by AB Tasty

Experience-Led Hub by AB Tasty is a resource center dedicated to helping professionals stay ahead of the latest CX, personalization and experimentation trends. Get inspired from our collection of customer case studies and best practice guides. Discover all you need to know about experience-led growth.

Case studies

Humility is a virtue - but sometimes, when you get it so right, you need to share the success (story). Here are some wins we're thrilled to have helped our clients achieve.
89% increase in conversion rate
How Clarins uses AB Tasty for personalization and retention

Using gamification principles, personalization and experimentation, Clarins made the most of their Singles Day traffic to increase their conversions and add-to-basket rate across 5 websites.

How a dedicated optimization program helped Fragrance Direct delight its customers
Decathlon scores big with social proof
Best Western Logo
Best Western® Hotels & Resorts Automates Image Optimization

Blog

Looking for the answer to a CX question? Got 5 minutes to kill between meetings? Eager for the latest industry trends? Give our blog a browse.

Webinars

We have the pleasure of regularly inviting partners, clients, and industry thought leaders to take part in our webinars. Replays and upcoming live events are at your disposal!
Experience-Led Summit
with
CX Optimisation Masterclass
with
Common Experimentation Mistakes that Hinder Growth
Halima Satheya Digital Optimisation Lead

Ebooks

Our reports, guides and ebooks take a closer look at topics ranging from how to ace progressive rollout techniques to building a solid CRO team.
The virtual economy explained

A Comprehensive Guide to the 11 Trends Shaping Digital Customer Experience in 2021.

Elevating the Customer Experience
6 chapters covering every aspect of CX, from AI to personalization and more.
Help Your PLG Product Team Succeed With Experimentation
Learn to power your PLG flywheel with the right experiments.
Get (Re)Acquainted With Your Customers' Journey
A practical, example-filled guide on increasing conversions and growth.

Videos

Lights, camera...customers! Get a sneak peek under the hood of AB Tasty or hear straight from our clients what it's like to work with us.
Duration: 3:29mn
Hanna Andersson
How Hanna Andersson is Experimenting its Way to Higher Lifetime Value
Duration: 2:46 min

AB Tasty has been an invaluable partner for digital optimization and agility

Watch review ›
Duration: 4:16 min

Discover how MoneySmart elevates the customer experience

Watch video ›
Duration: 1:36 min

Interview with Digital Lead Optimisation for Pets at Home

Watch video ›

Events

If we're attending a trade show or organizing one of our many (in-person or virtual) conferences, roundtables or VIP events, you'll find it here!
Commerce
next 2021
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Digital Summit 21
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