Experience-Led Hub
by AB Tasty
Experience-Led Hub by AB Tasty is a resource center dedicated to helping professionals stay ahead of the latest CX, personalization and experimentation trends. Get inspired from our collection of customer case studies and best practice guides. Discover all you need to know about experience-led growth.
Case studies
Humility is a virtue - but sometimes, when you get it so right, you need to share the success (story). Here are some wins we're thrilled to have helped our clients achieve.
30 Markets Worldwide
How Clarins Scaled Their Global E-Commerce Through Agile Experimentation
Clarins’ partnership with AB Tasty changed the way their teams in work together across 30 markets, turning testing into agile, collaborative process.
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Blog
Looking for the answer to a CX question? Got 5 minutes to kill between meetings? Eager for the latest industry trends? Give our blog a browse.
5 min read
Maddie Ostrander
July 26, 2022
4 min read
AB Tasty
June 9, 2022
Webinars
We have the pleasure of regularly inviting partners, clients, and industry thought leaders to take part in our webinars. Replays and upcoming live events are at your disposal!
The Future of CX Is Personal
with
Gareth Drabble
Director of Customer Success, Northern Europe
Mitigating Risk With Digital Experimentation
with
Chris Gibbins
Chief Experience Officer
E-Books
Our reports, guides and e-books take a closer look at topics ranging from how to ace progressive rollout techniques to building a solid CRO team.
Every Test You Should Know For Website Optimization
Customer demands are changing every minute, which means your marketing, CRO and product teams need to change even faster. Our e-book offers insights and tests along the purchasing funnel that you should be trying to continuously optimize your website.
AB Tasty's Digital Experimentation Model
The experience economy has increased the competition between companies. Now, every brand is expected to consistently deliver unprecedented, personalized experiences across every touchpoint. Our interactive report reveals how investing in both experience optimization and innovation will help you deliver impactful customer experiences.
The Ultimate Personalization Guide
A step-by-step guide any business can use to start personalizing the customer experience
The virtual economy explained
A Comprehensive Guide to the 11 Trends Shaping Digital Customer Experience in 2021.
6 website optimization ideas to grow your e-commerce business
Find inspiration for your own website optimization campaigns in our selection of the best performing experiments in fashion, beauty, home furnishings, etc.
Videos
Lights, camera...customers! Get a sneak peek under the hood of AB Tasty or hear straight from our clients what it's like to work with us.
Events
If we're attending a trade show or organizing one of our many (in-person or virtual) conferences, roundtables or VIP events, you'll find it here!
Commerce
next 2021
next 2021
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- New York, Hilton Midtown
- July 28, 2021
Digital Summit 21
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- New York, Hilton Midtown
- July 28, 2021
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with AB Tasty
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