Experience-Led Hub
by AB Tasty

Experience-Led Hub by AB Tasty is a resource center dedicated to helping professionals stay ahead of the latest CX, personalization and experimentation trends. Get inspired from our collection of customer case studies and best practice guides. Discover all you need to know about experience-led growth.

Case studies

Humility is a virtue - but sometimes, when you get it so right, you need to share the success (story). Here are some wins we're thrilled to have helped our clients achieve.

89% increase in conversion rate

How Clarins uses AB Tasty for personalization and retention

Using gamification principles, personalization and experimentation, Clarins made the most of their Singles Day traffic to increase their conversions and add-to-basket rate across 5 websites.

How a dedicated optimization program helped Fragrance Direct delight its customers

Decathlon scores big with social proof

Best Western® Hotels & Resorts Automates Image Optimization

Blog

Looking for the answer to a CX question? Got 5 minutes to kill between meetings? Eager for the latest industry trends? Give our blog a browse.

7 min read

The Role of Statistical Significance in A/B Testing

AB Tasty

June 21, 2021

15 min read

Everything You Need to Know About Canary Deployments

AB Tasty

June 3, 2021

15 min read

Everything You Need to Know About Conversion Funnels

AB Tasty

May 28, 2021

Webinars

We have the pleasure of regularly inviting partners, clients, and industry thought leaders to take part in our webinars. Replays and upcoming live events are at your disposal!

Replay

Experience-Led Summit

with

Replay

CX Optimisation Masterclass

with

Replay 30mn.

Common Experimentation Mistakes that Hinder Growth

Halima Satheya Digital Optimisation Lead

Ebooks

Our reports, guides and ebooks take a closer look at topics ranging from how to ace progressive rollout techniques to building a solid CRO team.

Flagship by AB Tasty rides the Forrester New Wave™ to the top

Flagship, the feature management platform by AB Tasty, has been named a leader in “The Forrester New Wave™: Feature Management And Experimentation, Q2 2021.”