Experience-Led Hub
by AB Tasty

Experience-Led Hub by AB Tasty is a resource center dedicated to helping professionals stay ahead of the latest CX, personalization and experimentation trends. Get inspired from our collection of customer case studies and best practice guides. Discover all you need to know about experience-led growth.

Case studies

Humility is a virtue - but sometimes, when you get it so right, you need to share the success (story). Here are some wins we're thrilled to have helped our clients achieve.
+30% traffic
Sage Sees Transaction Lift from A/B Testing Website Copy

When Sage, a global provider of cloud business management systems, needed to revamp France's website, copy and conversion funnel, they turned to AB Tasty.

How a dedicated optimization program helped Fragrance Direct delight its customers
Decathlon scores big with social proof
Avid Transforms Internal Culture and Website Experience with AB Tasty


Looking for the answer to a CX question? Got 5 minutes to kill between meetings? Eager for the latest industry trends? Give our blog a browse.
7 min read
AB Tasty
May 10, 2022


We have the pleasure of regularly inviting partners, clients, and industry thought leaders to take part in our webinars. Replays and upcoming live events are at your disposal!
Using Experimentation to Maximize Customer Learnings
Annika Thompson Director, Client Services
Enabling Commerce Anywhere
Brion Reusche Worldwide Solution Strategy Director, Dynamics 365 Commerce
Back to the Future: Commerce in the Roaring Twenties
Phillip Jackson VP Commerce


Our reports, guides and ebooks take a closer look at topics ranging from how to ace progressive rollout techniques to building a solid CRO team.
Every Test You Should Know For Website Optimization

Customer demands are changing every minute, which means your marketing, CRO and product teams need to change even faster. Our e-book offers insights and tests along the purchasing funnel that you should be trying to continuously optimize your website.

AB Tasty's Digital Experimentation Model

The experience economy has increased the competition between companies. Now, every brand is expected to consistently deliver unprecedented, personalized experiences across every touchpoint. Our interactive report reveals how investing in both experience optimization and innovation will help you deliver impactful customer experiences.

The Ultimate Personalization Guide
A step-by-step guide any business can use to start personalizing the customer experience
The virtual economy explained​
A Comprehensive Guide to the 11 Trends Shaping Digital Customer Experience in 2021.
6 website optimization ideas to grow your e-commerce business
Find inspiration for your own website optimization campaigns in our selection of the best performing experiments in fashion, beauty, home furnishings, etc.


Lights, camera...customers! Get a sneak peek under the hood of AB Tasty or hear straight from our clients what it's like to work with us.
Duration: 1:50 min
The Digital Experimentation Model
Duration: 2:46 min

AB Tasty has been an invaluable partner for digital optimization and agility

Watch review ›
Duration: 4:16 min

Discover how MoneySmart elevates the customer experience

Watch video ›
Duration: 3:29 min

How Hanna Andersson is Experimenting its Way to Higher Lifetime Value ​

Watch video ›


If we're attending a trade show or organizing one of our many (in-person or virtual) conferences, roundtables or VIP events, you'll find it here!
next 2021
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Digital Summit 21
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